Kardashians accused of 'using bots for their brands' amid declining social media engagement

LOS ANGELES, CALIFORNIA: The Kardashian family's once-dominant social media presence faces scrutiny as their brands struggle with abysmal engagement rates.

Analysis from industry experts reveals that despite massive follower counts, engagement levels on platforms like Instagram are shockingly low, raising questions about the authenticity of their online popularity.

Kardashian brands accused of artificially inflating social media presence 

According to recent findings by The US Sun and Phalanx Analytics, most Kardashian brands fall far below the expected engagement benchmarks for accounts with over a million followers.

For instance, Khloe Kardashian's Good American clothing line boasts 2.4 million followers but registers a minuscule engagement rate of just 0.02%. Similarly, Kim Kardashian's Skims and SKKN cosmetics lines hover at 0.09% and 0.05% engagement, respectively, despite their substantial follower bases.

Adding to the controversy, allegations of bot usage have surfaced, suggesting that the Kardashians may be artificially inflating their social media followings.

Emmy award-winning digital creator Coralee Trigger commented sharply on the matter, likening the use of bots to the Kardashians' use of cosmetic enhancements: "It's a safe bet that the Kardashians use Botox for their bodies and bots for their brands. Believing the Kardashian brands on social media have grown without any help from bots is like believing the Kardashians look the way they do without any help from Botox."

"When celebrities say they've never had Botox, what they often mean is, 'I've had work done, but it's not the brand Botox."

"The same applies when denying using bots to inflate their social media following."

"If I were a betting person, I'd say the Kardashians use bots for their brand just like they use Botox for their bodies."

"There are so many ways to artificially inflate social media followings, and it wouldn't be surprising if the Kardashians are leveraging any number of those methods to enhance their brands.

"Even though these practices are technically against most social media platform's terms of use, and I never recommend them to clients, you might be surprised by how many of your favorite brands have employed shady methods to grow large followings.”

Expert analysis reveals disproportionate engagement

The Kardashian family, long-reigning social media royalty, is now under fire as their brand accounts exhibit alarmingly low engagement levels.

Social media consultant Matt Navarra, known for his work with major companies like BBC, ITV, Meta, and Google, has identified a significant discrepancy between follower counts and engagement rates. "At a surface level, it does seem that the accounts highlighted have disproportionately low engagement for the number of followers they have," Navarra observed.

Navarra suggests multiple factors could explain the dismal engagement figures, including the possible presence of fake followers or a high proportion of spam/bot accounts.

"As to whether they have paid for them would be pure guesswork without further investigation," he clarified. He also proposed that the Kardashian brands might simply be losing their appeal, with rival brands outperforming them in engaging audiences.

"It may also simply be that the brand appeal and content from these accounts is not as strong as it once was, and rival brands are doing a much better job at engaging with their audiences and customers," Navarra added.

The US Sun has reached out to representatives of the Kardashians for comment. As these allegations circulate, they could significantly impact the perceived authenticity and credibility of Kardashians' social media influence, prompting a deeper examination of influencer marketing practices.