'Time to rescue Joe': Pro-Biden super PAC's bid to woo Gen Z with 'SNL', 'Parks and Recreation' writers' help gets tepid response

WASHINGTON, DC: In a concerted effort to bolster President Joe Biden's rapport with young voters, a new super PAC, Won’t PAC Down, has embarked on an innovative campaign strategy, enlisting the talents of Hollywood creatives.

Writers from renowned shows such as 'Saturday Night Live' and 'Parks and Recreation' have been collaborating with millennial and Gen Z writers, directors, and producers "to help craft pro-Biden content that’s specifically engineered to sell an octogenarian candidate to typically disillusioned and hard-to-reach voters under 30.”

Hollywood pitch ads to help Joe Biden reach Gen Z

These Hollywood creatives have been convening monthly for at least six months, pitching ideas aimed at enhancing Biden's appeal among the younger demographic, according to a report by Politico. Travis Helwig, a former head writer for Crooked Media, leads the writer's room, emphasizing a departure from traditional celebrity endorsements. Instead, the focus lies on utilizing the expertise of young writers and directors, employing poll-tested messaging to excite and engage the target audience.

“There’s a big difference between putting a celebrity on camera and having them say, ‘if you liked me in ‘Madame Web', then you’re going to love voting', versus what we’re doing,” he claimed. “We’re taking the best young writers and directors, who are the age and demographics of the people we’re targeting, using poll-tested messaging, and shaping it in a way that will resonate with young people and get them excited.”

While specific details regarding the involvement of directors and writers remain undisclosed, the initiative has enlisted the expertise of pollster John Della Volpe, renowned for his specialization in the youth vote, along with Democratic strategist Doug Rubin. The endeavor comes at a pivotal time as Biden's standing with younger voters has been a subject of scrutiny.

A recent NPR/PBS 'NewsHour'/Marist poll indicated Biden's lead among voters under 45 and Gen Z and Millennials when pitted against Donald Trump. However, with the inclusion of independent candidates Robert F Kennedy Jr and Cornel West, as well as Green Party candidate Jill Stein, Biden's lead diminished by 4 points behind Trump, and Trump led by 6 points with Gen Z/Millennial voters and 8 points with voters under 45.

Lee Miringoff, director of the Marist College Institute for Public Opinion, attributes this difficulty in connecting with Biden to various factors. “Younger voters don’t approve of the job Biden is doing, don’t particularly like him very much, don’t think he has the mental fitness to be president and don’t think he’s handling the most important issues very well.”

Internet mocks Hollywood's understanding of Gen Z

A user tweeted, "What do these 50 year olds know about Gen Z?"

"Nobody is more in touch with middle American than Hollywood writers. They saved Hillary, not it's time to rescue Joe," another added.

One user mocked, "Hi! My name’s Kenny! I’m 14 years old, and I love to play those damn video games!"

"Imagine thinking GenZ was/is ever interested in TV," read a tweet.

"Desperation much?" questioned a user.

 

 

 

 

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