Trump’s 'Swiss-made' watches traced to a derelict strip mall in Wyoming, CNN investigation reveals

Donald Trump's latest business venture involves selling expensive watches he claims are 'Swiss-made', with prices ranging from $499 to $100,000
Instead of finding a bustling watch factory making Donald Trump's watches, CNN reporters discovered a daycare center in the building (Getty Images)
Instead of finding a bustling watch factory making Donald Trump's watches, CNN reporters discovered a daycare center in the building (Getty Images)

PALM BEACH, FLORIDA: Donald Trump's latest business venture, a line of limited-edition watches he promoted as "Swiss-made" and priced from $499 to an astonishing $100,000, has come under scrutiny after a CNN investigation revealed some eyebrow-raising details, as per The New Republic.

The former president has often touted his business acumen, and this time, he boasted about the Swiss precision of his new timepieces. However, what CNN discovered about their origins raises more questions than answers.

Donald Trump's watches linked to TheBestWatchesOnEarth LLC registered in Sheridan

According to CNN’s investigation, the watches are linked to TheBestWatchesOnEarth LLC, a company registered in the remote town of Sheridan, Wyoming.

The listed address for the company is part of a small shopping center that doesn't exactly scream Swiss luxury or high-end craftsmanship.

Instead of finding a bustling watch factory, CNN reporters discovered a daycare center in the building.

The surrounding businesses include an H&R Block, a Wendy’s, and a vape and hemp smoke shop, further casting doubt on Trump’s claims of the watches’ high-end pedigree.

Adding to the mystery, there was no visible sign of a watch company operating at the address, and attempts to contact the people behind the LLC proved unsuccessful.

TheBestWatchesOnEarth LLC was registered just two months before Trump announced his flashy new watch line. It shares its address with several other odd businesses, including the company that produced Trump’s infamous gold sneakers, and, interestingly enough, a lobbying firm representing Montenegro's government.

Also housed at the same location is Kingdom Honey LLC, which sells controversial “male enhancement honey” products that have been flagged by the FDA for safety concerns.

Despite CNN's best efforts, they were unable to uncover any clear ties between Trump and Kingdom Honey LLC.

When they reached out to a spokesperson for the honey company, they were met with a curious response. The spokesperson described Kingdom Honey as a “highly reputable company” but refused to answer CNN’s specific questions.

Notably, none of these questions even mentioned Trump by name, yet the spokesperson’s refusal to engage with the media seemed strategic.

“We’ve received direction from our leadership in the US not to engage with any news agencies (specifically CNN) until after November 5,” the spokesperson stated—an interesting date, as it coincides with Election Day.

(Trump Watches/Website)
Donald Trump's watches are linked to TheBestWatchesOnEarth LLC that is registered in remote town of Sheridan (Trump Watches/Website)

TheBestWatchesOnEarth LLC was registered only two months before Donald Trump’s announcement

One of the few connections CNN was able to make between the various businesses housed at the Wyoming strip mall was an organizer named Andrew Pierce, who reportedly operates out of an office in Sheridan.

However, when CNN attempted to contact Pierce, they were told that he spends most of his time at the company’s headquarters in Puerto Rico.

This layer of international operations further deepens the mystery surrounding the true origins of Trump’s “Swiss-made” watches.

Pierce’s father, Mark Pierce, who is an attorney and Andrew’s business partner, did respond to CNN’s inquiries.

Mark Pierce seemed surprised to learn that two of his firm’s clients had ties to Trump.

Republican presidential nominee, former U.S. President Donald Trump gives a thumbs up as he arrives for a campaign rally at the Mosack Group warehouse on September 25, 2024 in Mint Hill, North Carolina. Trump continues to campaign in battleground swing states ahead of the November 5 presidential election. (Photo by Brandon Bell/Getty Images)
TheBestWatchesOnEarth LLC was registered only two months prior to Trump’s announcement (Brandon Bell/Getty Images)

In an eyebrow-raising statement, he distanced himself from the former president.

“If Mr Trump or anyone in his family were on the same side of the street I was on, I would cross the street,” Pierce remarked to CNN, clearly signaling his disapproval of Trump.

TheBestWatchesOnEarth LLC’s registration in July, only two months prior to Trump’s announcement, raises red flags about its legitimacy as a high-end watchmaker.

It’s possible the company was created solely to back Trump’s latest product, much like his previous ventures that have ranged from gold sneakers to the now-infamous Trump Steaks.

The business’s opaque nature fits a pattern that has characterized many of Trump’s endeavors, both in politics and the private sector.

GET BREAKING U.S. NEWS & POLITICAL UPDATES
STRAIGHT TO YOUR INBOX.

MORE STORIES

Key battlegrounds expected to decide Senate control saw high early voter turnout, with Texas turnout rising 74% from 2022
2026-10-26T20:42:58.000Z
Michigan Democratic Senate nominee Abdul El-Sayed, who has frequently made headlines during the midterm campaign, has hit back at Trump over his remarks about the candidate’s name and Muslim identity
2026-10-26T16:52:29.000Z
Officials said that President Trump remained undecided on post-midterm military action but appeared inclined to order a major strike
2026-10-26T16:23:19.000Z
Bennett, a Trump appointee, and Judge Gabriel Sanchez, a Biden appointee, both questioned DOJ’s decision to appeal in the ninth Circuit before the US District Court in California, where the case was originally filed, had held a hearing
2026-10-26T14:59:42.000Z
Donald Trump criticized Barack Obama's Iran nuclear deal and his support for Democratic candidates during the 2026 midterm campaign trail
2026-10-26T06:10:52.000Z
Donald Trump defended private health insurance, citing satisfied friends and claiming that some of his Canadian friends travel to the US for medical treatment
2026-10-26T06:05:14.000Z
President Donald Trump renewed his claim that he deserved the 2026 Nobel Peace Prize after human rights lawyer Navi Pillay was named the winner
2026-10-26T05:38:59.000Z
Thom Tillis also accused Democrats of 'gaming the system' through the candidacy of Daniel J Sullivan
2026-10-26T05:12:13.000Z
Elon Musk's money has gone toward efforts to boost Republicans in key races, particularly Texas Senate candidate Ken Paxton
2026-10-26T04:47:42.000Z
Amy Acton urged Donald Trump and JD Vance to examine the facts, recalling her testimony against her stepfather over childhood abuse
2026-10-26T04:16:27.000Z