Fact Check: Did Erika Kirk promote Charlie Kirk's hot sauce brand on Fox News?
PHOENIX, ARIZONA: A rumor is circulating on social media claiming Turning Point USA (TPUSA) CEO Erika Kirk tried to promote her late husband Charlie Kirk’s hot sauce brand during her appearance on Fox News. The claim has sparked mockery and criticism, with many skeptical and calling for a fact-check.
Claim: Erika Kirk promoted Charlie Kirk’s hot sauce brand on Fox News
The claim surfaced this month, with social media users claiming that Erika Kirk attempted to promote her late husband's hot sauce brand while appearing as a guest on Fox News, stating, “It's the little things. I miss Charlie when I see his hot sauce on the shelf, which is now available at grocery stores everywhere."
The above quote spread on multiple platforms such as Facebook, X, and Reddit, with some posts accompanied by video of Erika speaking on Fox News, while others featured only an image of her appearing on the Fox News segment.
The posts have collectively garnered hundreds of thousands of views, with many appearing to believe it to be an authentic statement by the late conservative influencer’s wife, while others appeared to mock her and call for a fact check.
Fact Check: Erika Kirk made no such remark
The claim, however, is false, as there are no records of Erika Kirk making such a statement during her appearance on Fox News.
A look at her appearances on the outlet, as well as on other media outlets, includes no mention of her talking about her husband’s hot sauce brand.
If the claim were true, credible media outlets would have widely covered it, making headlines. A search on Google returned no such media reports.
However, the search revealed that she said something similar on Fox News in December 2025, three months after her husband's death.
During the promotion of Charlie Kirk's posthumous book, "Stop, in the Name of God," on "Fox & Friends" on December 9, she said, “It's interesting. What I miss the most, what really just hits me hard, is when I'm in the grocery store, and I see his hot sauce. I want to buy it. Or — it's the little things. You know, his clothes everywhere.”
Charlie Kirk indeed has a small-batch hot sauce company called Kirk's Hot Sauce, which sells for $8.99 a bottle, and netizens pointed out that it is unlikely for Erika to casually see his hot sauce at the grocery store, since it appeared to be sold only in one Florida location.
