Hailey Bieber shares sweet ‘Bieberchella’ moments as son Jack cheers for Justin Bieber at Coachella

INDIO, CALIFORNIA: Hailey Bieber gave fans a rare peek into her family life as she documented a heartfelt Coachella weekend with Justin Bieber and their son, Jack Blues Bieber.

The Rhode founder took to Instagram on Monday, April 13, to share behind-the-scenes moments from the festival, capturing everything from rehearsals to family bonding.

A family moment at 'Bieberchella'

Among the photos, one standout image featured the trio together, seemingly taken during one of Justin’s rehearsal sessions.

Hailey was seen in a black crop top and gray sweats - the same outfit she wore in a video where she danced while watching Justin perform on stage.

Even though their toddler wasn’t visible in that particular clip, it was clear he was very much a part of the experience.

Another snapshot showed Jack Blues watching his father rehearse alongside his mom, soaking in the atmosphere.

The toddler, born in August 2024, appeared to be enjoying every moment.

In a particularly adorable video, he raised his hands and tried to mimic Hailey’s dance moves while they stood watching Justin on stage.

Jack Blues steals the spotlight

If there was any doubt about who Justin’s biggest fan is, Jack Blues made it clear.

One of the cutest moments from Hailey’s post showed the little one sporting a custom temporary tattoo that read 'Bieberchella'.

The playful detail quickly became a highlight of the post, with fans loving the nod to his dad’s big performance.

It was a simple yet sweet way to show how involved the young toddler already is in his father’s world.

Hailey rounded out her Instagram carousel with glimpses from her Rhode activation event, which came just days after she collaborated with Justin on the brand’s “new hydrocolloid pimple stickers.”

Despite the busy schedule, the couple made sure their son was part of the experience.

Alongside the photos, Hailey shared a heartfelt caption reflecting on the behind-the-scenes journey. “Such a special weekend,” she wrote.

“Nobody will ever know even an ounce of what it’s taken to get here. so grateful for this beautiful life. So proud. let’s do it all again!!!!”

A heartfelt shoutout on stage

The emotional highlights didn’t stop offstage. During Justin’s headlining set on Saturday, April 11, he made sure to include his family touchingly.

While performing “Everything Hallelujah,” which features the line “Hailey, babe, hallelujah,” the livestream camera caught Hailey in the audience.

She responded by blowing him a kiss as the crowd erupted in cheers.

Moments later, Justin gave a nod to their son as well, singing, “Baby Jack, hallelujah,” making it clear that his biggest inspirations were right there with him.