MyPillow CEO Mike Lindell faces backlash over bizarre numerical combination used in new ad

MINNEAPOLIS, MINNESOTA: MyPillow CEO Mike Lindell seems to have put a hidden meaning in a new advertisement for standard pillows with the price of $14.88, a figure seen as symbolic for white supremacists and neo-Nazis, per The Daily Mail.

Lindell and his business advertised the products on social media on Friday, September 20, promising consumers the "ultimate comfort upgrade". The price of the pillows soon captured the attention of social media users.

Did Mike Lindell put a hidden meaning in new pillow ad?

The social media post read, "Sleep like a dream with our Standard MyPillow for just $14.88!" along with a picture of Mike Lindell holding two pillows.

Notably, the number '1488' is a symbol used among hate groups. The '14' is the short form for the '14 Words', a stand-in for a white supremacist slogan, whereas '88' refers to an abbreviation of 'Heil Hitler', since H is the eighth letter of the alphabet, according to HuffPost.

Lindell, a staunch Donald Trump supporter, has repeatedly boosted conspiracy theories falsely claiming that the 2020 presidential election was stolen from the former president.

Moreover, in 2021, Lindell offered $5 million to anyone who could win his 'Prove Mike Wrong Challenge' by disproving data related to his election fraud claims, per the news outlet.

Mike Lindell loses 'Prove Mike Wrong Challenge'

A judge ruled in February 2024 that a software developer named Robert Zeidman had successfully won the 'Prove Mike Wrong' challenge and ordered Mike Lindell to pay the amount.

Zeidman's report showed that Lindell's data was incomplete and did not represent data that could have possibly been collected in real-time from the internet, per The Daily Mail.

Zeidman initially lost the challenge but he took Lindell to arbitration and won. Lindell expected that the federal judge would rule in his favor and clear the $5 million reward promised by the challenge but the federal judge affirmed the amount against the MyPillow executive. 

Lindell stated that the breach-of-contract lawsuit was against one of his companies, Lindell Management LLC, and not against him. He said, "Of course, we're going to appeal it. This guy doesn't have a dime coming."

Internet trolls Mike Lindell for numerical combination used in new pillow ad

Several social media users trolled Mike Lindell for allegedly putting a hidden meaning in a new advertisement for standard pillows with the price $14.88.

A user wrote on X, "Need a spinning black sun behind his head right now", while one added, "Mr Pillow has a lot in common with the Third Reich."

A person also stated, "We must secure the existence of our people and a future for white pillows", whereas one mentioned, "Do you … do you really not know the significance of that numerical combination?"

A user also wrote, "HH for Humble Headrests."

Another remarked, "My eyes as I’m falling asleep on my brand new MeinPillow."

A person also wrote, "I knew there was something weird with this dude when he published a book with subtitle 'from crack addict to CEO'."

One online comment read, "I'm astounded he hasn't declared bankruptcy. Something Trump knows a lot about."

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.