Bad Bunny dons $75K watch made of 18K gold at 2026 Super Bowl halftime show

SANTA CLARA, CALIFORNIA: Puerto Rican superstar Bad Bunny delivered a halftime show for the ages at Super Bowl LX, catching attention not just for his music, but for a luxury watch worth more than many luxury cars.

The performer stepped onto the stage wearing a $75,000 Audemars Piguet timepiece crafted from 18-karat gold, adding a quiet flex to an already unforgettable show.

Bad Bunny’s luxury watch choice turns heads during Super Bowl performance

Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, proved once again that his fashion sense is just as sharp as his music.

While entertaining the packed Levi’s Stadium crowd, the artist wore an Audemars Piguet Royal Oak Selfwinding watch that retails for $75,700. The high-end timepiece stood out even against his striking all-white outfit from Zara, the Spanish fashion retailer.

The watch’s case is made from 18-karat yellow gold, while its dial features a natural malachite stone. The hands, hour markers, and bracelet are also crafted from 18-karat yellow gold, giving the piece a rich, uniform look.

Though subtle on stage, the watch choice quickly became a talking point among fans and watch enthusiasts alike, especially given Bad Bunny’s growing reputation for blending high fashion with streetwear.

Shared Audemars Piguet love links Bad Bunny and Tom Brady

If they are not already friends, Bad Bunny and NFL legend Tom Brady may soon find common ground through their shared taste in luxury watches.

Brady, known for his impressive timepiece collection, has long been a fan of Audemars Piguet. In recent months, the former New England Patriots quarterback has shown off several pieces from the brand across his social media platforms.

After the end of the NFL regular season, Brady posted an image wearing a $500,000 Audemars Piguet Royal Oak Perpetual Calendar on Instagram. Weeks earlier, he appeared on Fox NFL Sunday sporting another Royal Oak valued at roughly $500,000.

Brady has also openly displayed parts of his Rolex collection over the years, earning him a reputation as a serious watch aficionado.

During Super Bowl LX, Brady was spotted wearing yet another blue timepiece while interacting with fans, further fueling speculation that he may appreciate Bad Bunny’s bold choice during the halftime show.

Bad Bunny steals the spotlight as Brady watches from the stands

Unsurprisingly, Brady appeared to be a fan of the halftime show, which highlighted Bad Bunny’s star power and stage presence - qualities that have earned him six Grammy Awards.

Brady attended Super Bowl LX as a fan after calling games for Fox last season. He watched from the stands as his former team, the New England Patriots, fell 29-13, taking a backseat while Bad Bunny dominated the night. 

The halftime show featured several jaw-dropping moments, including Bad Bunny hosting a real wedding live during the performance - a moment that instantly became one of the most talked-about spectacles in Super Bowl history.