Bad Bunny's halftime show falls short of record as Super Bowl LX draws nearly 125M viewers

SANTA CLARA, CALIFORNIA: Sunday’s Super Bowl LX averaged 124.9 million US television viewers, according to Nielsen’s Big Data + Panel measurement.

The Seattle Seahawks’ 29-13 victory over the New England Patriots drew a massive audience across NBC, Peacock, Telemundo, NFL+, and other platforms, though it fell short of last year’s record set by the Philadelphia Eagles’ Super Bowl win.

Bad Bunny Super Bowl halftime draws 128.2M viewers

The halftime show, headlined by Latin music star Bad Bunny, also posted big numbers with an average of 128.2 million viewers but did not break the all-time halftime record.

Despite massive social media engagement and international attention, the performance ranked behind past shows by Kendrick Lamar (2025) and Michael Jackson (1993).

That would make it the fourth-most-watched halftime show, behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993), and Usher (129.3 million, 2024).

According to Nielsen’s Big Data + Panel measurement system, Super Bowl LX finished with about 124.9 million viewers in the US, falling a few million short of the 127.7 million viewers who watched the 2025 game.

The peak audience of 137.8 million during the second quarter did set a new record, but the broadcast as a whole did not surpass the previous record.

Bad Bunny halftime breaks Spanish TV record

Bad Bunny’s show stood out not just for its ratings but also for its social media reach, which reportedly topped 4 billion views in the first 24 hours, setting a new NFL social media benchmark.

The performance featured guest appearances and high-production visuals that kept many television viewers tuned in through the break.

YouTube figures show there have been 21,208,583 views of the alternate halftime show by TPUSA through Tuesday night, according to the conservative organization’s page. Bad Bunny's show has had 61,311,972 views on YouTube. 

Telemundo averaged 3.3 million viewers, making it the most-watched Spanish-language Super Bowl broadcast in the United States. The Super Bowl has been televised in Spanish in the US since 2014.

The audience peaked during the halftime show, averaging 4.8 million viewers, making it the most-watched Super Bowl halftime show in Spanish-language history.

Super Bowl ratings streak ends despite 100M viewers

This year’s audience ended a streak of viewership increases over the past four Super Bowls. It marked the fifth straight year that the game has averaged more than 100 million viewers. After three consecutive Super Bowls that came down to the final minute, the past two have lacked excitement.

Sunday’s game was the second in Super Bowl history in which a touchdown was not scored during the first three quarters. Seattle led 12-0 heading into the final 15 minutes.

Last year’s game was effectively decided in the first half, as Philadelphia built a 24-0 lead en route to a 40-22 victory.