Beyonce is keen to build legacy and 'safeguard' daughter Blue Ivy's brand amid Jay-Z controversy
LOS ANGELES, CALIFORNIA: Beyonce appears to be keen to safeguard her soon-to-be-teenager daughter Blue Ivy Carter's brand and build legacy amid the allegations against her husband, Jay-Z.
The 43-year-old pop star was recently allowed to trademark Blue Ivy's name after a 12-year legal battle.
Blue Ivy, who will be turning 13 on January 7, has already created a name for herself in the entertainment industry by lending her voice in Disney’s 'Mufasa: The Lion King' and appearing in concerts alongside her superstar mother.
According to a PR expert, Beyonce’s desire to trademark Blue Ivy's name "reflects her keen awareness of personal branding and legacy building."
Beyonce's calculative move assures Blue Ivy's career is robust yet adaptable
Speaking to The US Sun, Grayce McCormick, founder of Lightfinder PR, said that moving forward with the trademark is a strategic move on Beyonce’s part.
"In recent appearances, Beyonce has struck a balance between relatability and exclusivity, from her Renaissance World Tour to her curated presence at high-profile events," McCormick said.
"These appearances not only reaffirm her iconic status but also introduce Blue Ivy into the public consciousness as an emerging talent. Blue Ivy's surprise performances during the tour, however, did more than that," she added.
"They highlighted a multi-generational legacy in the making, a unique narrative in entertainment branding that piques curiosity about Blue Ivy's future. From a PR perspective, this move is consistent with Beyonce's reputation as a meticulous and forward-thinking businesswoman," McCormick expressed.
The PR expert continued, "It demonstrates her understanding of intellectual property in a way that shields her family and aligns with her brand narrative of empowerment and ownership."
McCormick noted that in order to build Blue Ivy’s career, Beyonce will look forward to developing an identity of her distinct from her famous parents.
"Collaborations on philanthropic initiatives, a gradual introduction to creative projects, and opportunities for Blue Ivy to speak or appear independently will help shape her narrative. It's crucial that this narrative resonates with authenticity, reflecting the values Beyonce herself champions," she pointed out.
The expert further explained, "This authenticity will reassure fans and readers about the sincerity of the branding strategy. By blending mentorship with moments that allow Blue Ivy to shine independently, Beyonce is not just securing her daughter's career foundation, she is also setting an inspiring example of parenting in the public eye."
"This approach ensures that Blue Ivy's career is robust yet adaptable to future aspirations, securing her legacy as a mother and a global icon," McCormick noted.
Trademark will create an 'authentic brand narrative for Blue Ivy'
Delving deeper into the trademark narrative, PR expert Grayce McCormick said that by ensuring the trademark, the family will be protecting Blue Ivy’s name from being used without permission for products, services, or ventures that "could harm their reputation or exploit their identity."
"Securing a trademark is critical for controlling a name's commercial and cultural use. It ensures that the family can prevent others from using Blue Ivy's name for unauthorized purposes, such as creating knockoff products or ventures that could misrepresent her identity," the Lightfinder PR founder said.
"A trademark also allows the family to build a consistent and authentic brand narrative for Blue Ivy, whether for creative, philanthropic, or business endeavors in the future," McCormick concluded.
The expert’s take on the matter came just a few days after the youngster joined her mother during the NFL Christmas Day Halftime show in Houston, Texas, where she took on some backup dancer’s duty during 'Texas Hold ‘Em'.
Amid allegations leveled against Jay-Z in the wake of Sean "Diddy" Combs' arrest, the family showed a united front when they attended the 'Mufasa: The Lion King' premiere in Hollywood, California, in early December.
