Beyonce allowed to trademark her daughter Blue Ivy’s name as she wins 12-year legal battle
LOS ANGELES, CALIFORNIA: Beyonce can now register the trademark for her daughter Blue Ivy's name following her victory in a lawsuit over a Wisconsin apparel company, according to The US Sun.
According to The Trademark Official Gazette, the 43-year-old pop icon formally triumphed in her legal battle against a small Wisconsin shop that owned the trademark since September 2009 for the 'Blue Ivy' term.
Beyonce can finally trademark her daughter Blue Ivy Carter's name
The 'Single Ladies' singer started battling government regulators when her eldest child, Blue Ivy, was born in early 2012.
The actress got into a dispute with wedding planner Veronica Morales who opposed her BGK Trademark Holdings LLC registration at the US Patent and Trademark Office.
According to legal documents, Morales' company had operated under the name Blue Ivy Events for three years before the pop star's filings.
Moreover, the publication claimed that a tribunal was held in 2020 and that the USPTO dismissed the businesswoman's objections on the grounds that the names of Beyonce's daughter and the event planning company "were not enough alike," according to Daily Mail.
Although Beyonce won her case, her attorneys never pursued the application further and it was ultimately dropped.
Beyonce reapplied in November 2023 but when an examiner issued a provisional ruling due to a Winsconsin apparel store using the Blue Ivy logo, she soon encountered problems again.
The examiner asserted that the name of the star's daughter and the store, which has owned the brand since 2011, were "confusingly similar."
Since the boutique never denied the application, Beyonce was able to formally file for the trademark which was officially announced in The Trademark Official Gazette on December 31.
Beyonce's attorneys will eventually receive a Notice of Allowance
The document further noted, "Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board."
This implied that Beyonce's lawyers would receive a Notice of Allowance if no rejection is submitted by January 30, 2025.
The family could benefit significantly from the trademarked name as they continue to establish Blue Ivy's career in show business. They have trademarked the term to include everything from furniture and recreational goods to toys and even software and computers.
Beyonce's legal team contested the earlier decision, claiming that "no reasonable consumer would ever suffer any form of confusion when encountering the Cited Logo, which is used with one small shop in Fish Creek, Wisconsin, an unincorporated community with a population of approximately 997 people."
Blue Ivy's father and Beyonce's husband, rapper Jay-Z, told Vanity Fair in 2013 that he and his singer-wife filed the trademark to prevent others from making money off of their daughter's name.
"People wanted to make products based on our child's name, and you don't want anybody trying to benefit off your baby’s name. It wasn't for us to do anything; as you see, we haven't done anything," Jay-Z told the outlet.
Blue Ivy is now taking center stage and carrying on her parent's legacy and, if the trademark is accepted, she might be able to make money off of her name.
The 12-year-old is also referred to in the court filings as the "New Princess of Pop" by Rolling Stone and the "most famous baby in the world" by Time Magazine.
"She holds two Guinness World Records, has been on a song featured on the Billboard Charts, and has received numerous awards and recognitions, including a BET Award, a Soul Train Music Award and a NAACP Image Award," the document stated.
Beyonce and Jay-Z are also parents to twins, Sir and Rumi, who are seven years old. Their names are presently pending two trademarks.
