Fact Check: Did Mark Carney promote a cryptocurrency linked to Canada's freshwater reserves?
WASHINGTON, DC: A video circulating on social media claims that Canadian Prime Minister Mark Carney is promoting a cryptocurrency linked to Canada’s freshwater reserves. The video also urges people to invest through a website called “wwr.global” and has spread amid rising trade tensions between Canada and the United States. Let's fact-check the claim.
Claim: Mark Carney is promoting a cryptocurrency linked to Canada's freshwater reserves
Canadian Prime Minister Mark Carney greets President Donald Trump at the official welcome ceremony during the G7 Leaders' Summit on June 16, 2025, in Kananaskis, Alberta (Chip Somodevilla/Getty Images)The rumor originated with an August 24, 2026, Facebook reel in which Carney appears to say, “Canada will become richer than America by 2030 due to our freshwater, and we are committing every dollar of it to the World Water Reserve.”
He then appeared to direct viewers to “wwr.global.” Another speaker appears over the video and urges viewers to visit the website and make a quick investment.
Several similar videos also spread on Facebook and TikTok. In these videos, different users encouraged people to invest in a cryptocurrency allegedly promoted by Carney and linked to Canada’s freshwater reserves.
The videos appeared as Canada entered a new stage of its trade conflict with the United States after walking away from trade talks on August 21. The growing tensions have also fueled a wave of patriotism in Canada, with many people boycotting American products.
Fact Check: The claim is false
The claim is false. Mark Carney is not promoting a cryptocurrency backed by freshwater reserves.
A reverse image search traced the video to Carney’s August 22 speech about Canada’s decision to suspend trade talks with the United States.
In the original footage, Carney wears the same dark suit and tie and his Order of Canada pin. He speaks from a wooden podium in front of Canadian flags. However, his actual speech does not mention “freshwater reserves” or “wwr.global.”
This shows that the video promoting the cryptocurrency is a deepfake that uses Carney’s image and voice.
Reports also found several other videos promoting “wwr.global” that use deepfakes of public figures, including investor Warren Buffett, US President Donald Trump and Meta CEO Mark Zuckerberg.
Fact-checking organization Full Fact recently debunked similar videos that used footage of American businessman Bill Gates to promote a different cryptocurrency linked to water reserves.
In July, reports also found a similar cryptocurrency promotion that used altered footage of soccer star Cristiano Ronaldo.
A Whois search shows that the “wwr.global” website was created on August 6, 2026. Hubert Pun, a professor at Western University’s Ivey Business School, said the videos appeared to promote a “memecoin” by linking a cryptocurrency investment to a trending topic.
He explained that memecoins can be even more volatile than established cryptocurrencies such as Bitcoin and Ether because their value often depends on online attention.
