Jay-Z attends Super Bowl LX with daughter Blue Ivy, 14, marking a three-year tradition
SANTA CLARA, CALIFORNIA: Jay-Z and his daughter Blue Ivy Carter arrived at the 2026 Super Bowl LX all smiles, marking their third consecutive year attending the big game together. The famous duo was spotted walking onto the field at Levi’s Stadium ahead of kickoff.
Jay-Z attends Super Bowl 2026 with daughter
The 56-year-old rapper and his 14-year-old daughter, Blue Ivy Carter, were photographed ahead of the showdown between the Seattle Seahawks and the New England Patriots on Sunday, February 8.
Jay-Z wore a black hoodie that read “The Game Needs Me,” paired with sunglasses, while Blue Ivy wore a stylish letterman jacket and baggy pants.
Blue Ivy Carter was later seen on the field with Jay-Z’s younger daughter, Rumi Carter, who was spotted wearing a leather skirt and jumping playfully with her older sister.
Jay-Z controls Super Bowl halftime show picks
Jay-Z plays a major role with the National Football League beyond being a fan. He is responsible for selecting the Super Bowl Halftime Show performer, a role that this year led to Bad Bunny headlining the show.
Through his company, Roc Nation, Jay-Z has overseen the selection of the Super Bowl Halftime Show performer as the league’s entertainment strategist.
Producer Jesse Collins previously explained in an interview that Jay-Z has the final say on who performs, stating, “It’s a decision that Jay makes. Since we’ve been onboard with that show, he’s made it every year, and it’s been amazing. He’s always picked right.”
Jay-Z and Beyonce enjoy Super Bowl LX with family
Jay-Z and his wife Beyonce, who began their relationship in 2000 and married in 2008, are known for keeping their family life private. However, they have made more public appearances with their children in recent years.
Along with daughters Blue Ivy Carter and Rumi Carter, the couple also shares a son, Sir Carter.
Their Super Bowl appearance followed a family trip to the Las Vegas Grand Prix in late 2025, where they spent time with Formula One driver Lewis Hamilton.
At the Super Bowl, the family watched as the Seattle Seahawks faced the New England Patriots, continuing their tradition of enjoying the biggest night in football together.
