Trump’s ‘NICE’ Cinco de Mayo message revives viral ‘best taco bowls’ moment

WASHINGTON, DC: President Donald Trump celebrated Cinco de Mayo with a social media post that quickly went viral, with users linking it to past messages he has posted on the holiday.

A graphic in the post read ‘NICE,’ which is often interpreted as a reference to US Immigration and Customs Enforcement (ICE). The message quickly spread on social media, with responses connecting it to Trump’s tradition of mixing jokes with commentary on immigration during the holiday.

Trump Cinco de Mayo post sparks reactions

The latest post prompted users to revisit earlier instances of Trump’s Cinco de Mayo messaging.

The post adds to a string of Cinco de Mayo messages from Trump that have repeatedly drawn attention online, including his widely shared 2016 taco bowl post, which resurfaces nearly every year around the holiday.

Trump has frequently used the holiday to share posts blending humor, politics, and immigration messaging, and had already publicly embraced the "NICE" branding concept ahead of the  post.

The image shared featured an eagle-and-shield design above the word "NICE," styled similarly to federal law enforcement branding and appearing to reference ICE.

Trump endorsed the idea of rebranding ICE as "NICE" in a late April Truth Social post, writing: "GREAT IDEA!!! DO IT." The phrase originated from a social media suggestion that Trump later amplified online.

The latest post also brought renewed attention to Trump’s most recognizable Cinco de Mayo moment.

Trump taco bowl post resurfaces on Cinco de Mayo

Alongside the latest post, Trump’s widely circulated 2016 message about a taco bowl resurfaced once again.

In that earlier post, Trump shared an image of himself eating a taco bowl, which went on to become one of his most recognized social media moments.

In 2016, then-candidate Trump posted a photo of himself eating a taco bowl at Trump Tower alongside the caption: "Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!"

The post quickly went viral and has continued resurfacing online in the years since.

The image showed Trump seated at a desk with a taco bowl in front of him, giving a thumbs-up as he posed for the camera. Last year, Trump reshared the taco bowl post and wrote: "This was so wonderful, 9 years ago today!"

The post continues to go viral online as users revisit the original taco bowl image each year on the holiday. One user posted an image of the president's original 2016 taco bowl post, writing, "Cinco de Trumpo."

Another commenter wrote, "such a classic," while another quipped, "maybe the greatest tweet of all time."

Trump’s use of social media has long been a defining aspect of his public communication, with posts frequently generating strong engagement. The combination of political messaging and humor has contributed to recurring viral moments, especially on widely observed dates.

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