Amazon explores ‘The Apprentice’ reboot with Donald Trump Jr as potential host: Report

WASHINGTON, DC: Amazon executives are holding early internal discussions about potentially rebooting the reality TV show ‘The Apprentice’ for Prime Video. Donald Trump Jr is being considered as a possible host, according to a report. The project remains in its early stages and is not in active development.

The discussions were first reported by the Wall Street Journal and cited by several outlets, including Variety. The company has not yet approached the Trump family.

Amazon holds early talks on 'The Apprentice' reboot

People familiar with the matter said Amazon has been evaluating options for ‘The Apprentice’ franchise, which it acquired after purchasing MGM in 2022.

Amazon declined to comment but told the WSJ that the show is not in active development.

“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” a spokesperson told the WSJ, but did not provide further details.

Insiders told Variety that the show is currently “not in development” and that there have not been “any discussions with anyone outside the company” about producing an ‘The Apprentice’ reboot.

The company began revisiting the show internally as early as 2025, but spokespersons have clarified that it is not in active development.

As part of these discussions, Donald Trump Jr, the eldest son of Donald Trump, has been floated as a possible face of a rebooted version.

Trump’s legacy tied to ‘The Apprentice’

‘The Apprentice’ followed a group of aspiring entrepreneurs competing in a series of challenges testing their business acumen.

One by one, they were eliminated at the whim of Trump, who, with a finger point and his signature scowl, would tell them, “You’re fired,” before they exited the competition.

The show originally aired on NBC from 2004 to 2017 and featured Donald Trump as host for most of its run. The series played a key role in boosting his public profile, with contestants competing for a job within his organization.

In 2024, Trump revealed in an interview that after he left the show in 2015 to run for president, he told NBC that Ivanka Trump would be his first choice to take over ‘The Apprentice’ as host.

“I said, ‘The best person to hire would be Ivanka Trump,’” he said. “I didn’t press it. But I felt Ivanka would have been by far the best person you could hire.”

The show was nominated for nine Emmys during its run and spawned multiple spinoffs, including ‘Celebrity Apprentice’ and ‘The Apprentice: Martha Stewart.’