Bill Maher says Trump wins by 'feeling voters’ pain' with niche promises Democrats miss

LOS ANGELES, CALIFORNIA: Bill Maher urged Democrats on August 22 to take a hard look at how President Donald Trump has managed to win over voters by focusing on issues that resonate personally with them.
On his show 'Real Time with Bill Maher,' the comedian argued that Trump’s strategy has been far more effective than the Democratic Party’s broader, high-minded appeals.
Elections are won on the margins, by a coalition of little things that hit people personally. Trump gets this, and he feels your "pain in the ass." pic.twitter.com/2pjfNwqvdN
— Bill Maher (@billmaher) August 23, 2025
Bill Maher says Trump is a 'master' at picking off small voting groups
Maher said Trump does not run on defending democracy or lofty ideals but instead focuses on practical promises that people can immediately connect with.
“He is the master at winning votes from small groups who are passionate about one issue, picking up a couple percent here, a couple there until it’s ‘YMCA!’” Maher said during his HBO broadcast. As an example, he recalled Trump’s campaign pitch to service workers.

“While Democrats offer up high-minded intangibles like equity and saving the soul of America, Trump says, ‘Hey waitress, how would you like to pay no tax on those tips?’ Remember that? And everybody was like, ‘Why didn’t we think of that?’” said Maher.
Bill Maher lists how Trump built voter coalitions on niche issues
Maher outlined the unconventional groups that Trump was able to bring into his camp.
“He did it with the tips. He got the TikTok vote. He got the people for whom toilets are very important vote. He got the ‘enough of taking our shoes off at the airport’ vote, the crypto bro vote, the tech bro vote, the bro bro vote,” Maher said. He added that Trump even reached unexpected corners, saying, “He got rappers and kale eaters.”

The comedian also noted that Trump managed to attract support from Robert F Kennedy Jr’s followers.
“Oh, that’s another – I don’t know – four percent he picked off. And they’re ride or die,” said Maher, crediting Trump with peeling away voters once aligned with Kennedy.

Bill Maher says Trump campaigns like 'eighth grade kid' with simple pledges
According to Maher, Trump’s campaign style is comparable to a middle school candidate making promises that tap into everyday frustrations.
“Trump runs for office like that kid in eighth grade who ran for school president on a pledge of more snow days,” he said.
Maher argued that while Kamala Harris’s campaign leaned on democracy as its central theme, it failed to connect with voters.

“Elections are won on the margins, by a coalition of little things that hit people personally. Trump gets this, he feels your pain in the a**. Kamala ran on democracy, which is the most important issue. But without the political skill to sell it, it added up to nothing,” he said.
Maher also poked fun at Trump’s obsession with household complaints.

“Meanwhile, Trump was running on, ‘I’ll make the poop go down.’ He never shut up about bad shower pressure, s***** light bulbs, and low-flow toilets. Not exactly ‘ask not what your country can do for you,’ but for some little niche group, it was all that mattered,” Maher said.