Here’s Trump’s favorite phrase and he has already used it 194 times in 2025

WASHINGTON, DC: President Donald Trump is known for repeating certain phrases while giving speeches, speaking to reporters, or posting on social media. Some of his most common words and phrases include “sad,” “beautiful,” “tariffs,” and “thank you for your attention to this matter".

However, beyond these, there is one phrase the POTUS has leaned on heavily. According to a new report, Trump has used it 194 times so far in 2025. The Atlantic noted that in 2024, he used the same phrase more than 1,000 times.

Communication professor says everything ‘demands an extreme context’

Donald Trump has used some version of the phrase “like you’ve never seen before” 194 times this year, according to Roll Call’s Factba.se, a database of presidential remarks.

A 2024 review by The Atlantic found that Trump had used the variation “nobody has ever seen before” around 1,000 times.

The phrase appears to be the president’s favorite form of hyperbole, applied whether he is praising something or criticizing it.

Experts argue the repeated expression reflects more than a rhetorical habit. It shows how Trump views the world and approaches the presidency.

Brian Ott, a communication professor at Missouri State University who studies political rhetoric, told reporters, “The way he talks translates into the way he governs. For extreme responses, everything demands an extreme context."

Meanwhile, White House spokesperson Liz Huston defended Trump’s repetition, saying, “Repetition is the key to any good messaging, and President Trump is the greatest communicator in the history of American politics."

Factba.se noted that it used AI and other tools to identify versions of the phrase across Trump’s public remarks.

Trump showcased his hyperbole at 2024 Republican National Convention

Donald Trump’s fondness for exaggerated language was clear during his 2024 Republican National Convention speech.

He promised to “lead America to new heights of greatness like the world has never seen before,” and vowed the national debt would fall “with numbers that nobody has ever seen."

He also attacked Democrats, saying rising inflation was something “they’ve never seen anything like,” and described illegal immigration as a crisis “nobody’s ever seen anything like.”

In another instance, when talking about the Russia-Ukraine conflict, Trump said, "They're losing soldiers at levels that nobody has seen since the Second World War."

When talking about crime in Baltimore, the MAGA leader claimed it's “at levels that nobody’s ever seen before,” which he cited as a reason for potentially deploying the National Guard.

Similarly, he touted his tax legislation as a boon to the middle class, describing it as “the first time they’ve ever seen anything like this."