Poll shows Democrats still struggling to woo back Latino voters even as Trump loses support

WASHINGTON, DC: A new poll indicates Latino voters are becoming less supportive of President Donald Trump than in the 2024 election, but Democrats still aren’t winning back many of them, demonstrating how one of America’s most important voting blocs remains politically up for grabs.

The results suggest a growing problem for both parties heading into future elections: Many Hispanic voters seem to be frustrated with both Republicans and Democrats, with many still politically undecided.

Many Latino voters appear frustrated with both parties

The poll showed a sizable share of Hispanic voters remain undecided or politically disengaged rather than strongly returning to either side.

The UnidosUS survey of 3,000 registered Hispanic voters found 54% of Latinos plan to vote for Democratic House candidates in the midterm election, while 27% plan to vote for Republicans and 19% remain undecided. 

The 54% is the same percentage of Hispanics that went for Democratic House candidates in 2024, according to a CBS News exit poll.

For years, Democrats largely counted on strong Hispanic support nationally.

But Trump significantly improved Republican performance among Latino voters during recent election cycles by focusing heavily on border security, inflation, crime, and anti-establishment messaging.

The 2024 exit poll results marked a notable decline in Latino support for Democratic House candidates compared to previous election cycles.  

Democrats received 60% of the Latino vote in the 2022 House races, 63% in 2020, and 69% in 2018.

UnidosUS, a Latino civil rights group, found something interesting: even though a quarter of Hispanic Trump voters say they wouldn’t vote for him again if they had the choice, that frustration hasn’t pushed them toward the Democrats.

So, out of Latinos who supported Trump in 2024, 25% said they probably, or definitely, wouldn’t do it again. Still, most of them, about 75%, would stick with him if they could go back.

Why are both parties fighting hard for Latino support

The battle for Latino voters has become central to national elections because Hispanic Americans now represent one of the fastest-growing voting populations in the country.

The poll, conducted between April 27 and May 14, also found that 60% of Latinos said they have a “very favorable” or “somewhat favorable” opinion of congressional Democrats, while 31% declared a “somewhat unfavorable” or “very unfavorable” opinion.

In contrast, only 34% viewed congressional Republicans favorably, while 58% held an unfavorable opinion. 

Neither party can easily afford to lose ground with the group, especially in closely divided states where elections are often decided by narrow margins.

For Republicans, maintaining Trump-era gains among Hispanic working-class voters could reshape future GOP coalitions for years. For Democrats, the latest polling raises uncomfortable questions about whether traditional assumptions about Latino political loyalty still hold.