Rocks, rubble, body bags: Zara's latest campaign 'mocking' Gaza destruction sparks outrage

Rocks, rubble, body bags: Zara's latest campaign 'mocking' Gaza destruction sparks outrage

Spanish fast fashion giant Zara has received immense criticism online after they recently dropped their promotional campaigns for a "limited edition collection" involving rocks, rubbles, and plastic-wrapped mannequins. As the fashion retailer published their campaign, social media users were quick to find similarities between the campaign and the widespread destruction in Gaza due to the Israel-Hamas war. The internet has called out the campaign featuring Zara's model Kristen McMenamy and asked for a boycott of the brand. Let's take a look at what the users on social media had to say.

'Our pain isn’t for sale'

One of the social media users called out the brand and wrote, "Marketing over a #genocide. New low. Our pain isn’t for sale. Shame @ZARA," including the hashtag, "#boycottZara."

'Making fun of humanity seriously?'

Sharing a video rant, another user wrote, "This is really stupid act by Zara Making fun of humanity seriously? Just Go to hell."

'There is no humanity'

One user said, "How disgusting the world we live in, how disgusting humans are when there is no humanity. #BoycottZara."

'Don’t tell me this is a coincidence'

Sharing two side-by-side pieces simultaneously, one social media user schooled the brand and said, "Don’t tell me this is a coincidence @ZARA."

'Time for #BoycottZara'

Another social media user referred to the boycott faced by Starbucks and said, "Star Bucks Incurred 11Billion Dollar loss Due to Boycott Time for #BoycottZara."

'This is pure evil and disgusting'

"This is pure evil and disgusting. Boycott ZARA ATELIER. #BoycottZara," another internet user wrote.

'Are they even human???'

Another social media user asked, "Are they even human??? Humanity has ashamed of them."

'The map is literally behind them'

Someone else theorized the brand used the map of Palestine in their campaign and wrote, "The map is literally behind them, It's not a coincidence They have to show their masters that they are loyal."

'The map...'

Another user supported the theory of Palestine's map being shown in the campaign ad and wrote, "The map…….DOESNT GET MORE COINCIDENCE THAN THIS!!"

'Boycott Zara if you haven’t yet!'

One user called for the boycott of the brand and said, "Boycott Zara if you haven’t yet! The most disgusting propaganda campaign ever inspired by the killing of Palestinians and the destruction of their homes.Shame on you @ZARA. #Boycottzara They announced their new collection using the genocide in #Gaza + map of Palestine on the wall."

'Full of subliminal hidden messages'

Another social media user wrote, "Full of subliminal ‘hidden’ messages in their photoshoot just like those balenciaga ones The fashion industry is just like the music industry, filled with underlying tones of satanic messaging it’s revolting."

'How can they even think to shoot like this??'

"How can they even think to shoot like this?? They are mocking the Palestinian genocide. DISGUSTING!! Boycott zara if you haven't yet," commented another angry netizen.

'How can a internationally recognized brand do that '

Someone else asked, "How can a internationally recognized brand do that ? They are not just mocking Palestinian dead bodies also humanity .All who love humanity should bycott ZARA untill they apologize (sic)."

'These are the brands that should be avoided!!!!'

Another user called for banning all Inditex brands and said, "These are the brands that should be avoided!!!! As INDITEX owens then and one of them is Zara !!!! That means they are all the same. Amancio Ortega's is the main shareholder, he is to be banded as well!"

'If "@ZARA was well educated'

"Maybe if "@ZARA was well educated, they will never be so this low, evil, and disgusting," one user said, referring to Zara's head designer Vanessa Perilman's purported words.