Erika Kirk honors Target employee who was harassed for wearing ‘Freedom’ shirt at AmericaFest 2025

Target employee Jeanie Beeman faced verbal harassment at work over a Charlie Kirk shirt but remained calm
PUBLISHED DEC 21, 2025
Erika Kirk embraces Jeanie Beeman after she faced harassment for wearing a 'Freedom' shirt (@EricLDaugh/X)
Erika Kirk embraces Jeanie Beeman after she faced harassment for wearing a 'Freedom' shirt (@EricLDaugh/X)


PHOENIX, ARIZONA: Erika Kirk, CEO of TPUSA, shared a heartwarming moment at Turning Point AmericaFest 2025 when she embraced Jeanie Beeman, the Target employee who was harassed over wearing a Charlie Kirk "FREEDOM" T-shirt in Chico, California. 

Erika praised Jeanie's courage and said, "Thank you for being a part of my Charlie’s legacy. I love your courage. God bless you."

While several others attended the event, it was this personal, touching moment that stole the show and reminded everyone of the human side of the event.

Mrs. Erika Kirk speaks during the memorial service for her husband, political activist Charlie Kirk at State Farm Stadium on September 21, 2025 in Glendale, Arizona. Kirk, the CEO and co-founder of Turning Point USA, was shot and killed on September 10th while speaking at an event during his
Erika Kirk speaks during the memorial service for her husband, political activist Charlie Kirk at State Farm Stadium on September 21, 2025 in Glendale, Arizona. Kirk, the CEO and co-founder of Turning Point USA, was shot and killed on September 10th while speaking at an event during his "American Comeback Tour" at Utah Valley University. (Photo by Joe Raedle/Getty Images)

Erika Kikr hugs Jeanie Beeman in a heartwarming TPUSA moment

Charlie Kirk’s widow, Erika, hugged Jeanie after she became the face of a viral moment that resonated across the country. The embrace followed a widely shared video that circulated on TikTok and X (formerly Twitter). The clip showed Jeanie, a 72-year-old Target employee, being confronted by a customer. The customer questioned her for wearing a red Charlie Kirk “FREEDOM” shirt while she was at work.

Erika Kirk hugs Jeannie Beeman at the TPUSA event (@EricLDaugh/X)
Erika Kirk hugs Jeanie Beeman at the TPUSA event (@EricLDaugh/X)

In the video, the customer questioned whether it was appropriate for Jeanie to wear the shirt at work and tried to provoke an argument. Jeanie stayed calm throughout the exchange. She refused to engage, saying, “I’m sorry, but I’m not going to stand here and argue with you,” and ended the interaction by wishing the customer a good day.

The woman filming the encounter, who goes by the name Michelea Ponce on TikTok, used profanity and accused Jeannie of supporting a “racist.” After the video gained traction and sparked backlash, Ponce later issued an apology, according to local outlet Action News Now.

Erika’s hug acknowledged Jeanie’s calm response during a widely shared incident. The moment reflected broader debates around free speech, workplace expression, and online scrutiny.



TPUSA AmericaFest 2025 honors Charlie Kirk as TPUSA enters a new era

Turning Point AmericaFest 2025 brought together a massive crowd of conservative activists in Phoenix. The event carried deep significance, as it was the first major Turning Point USA gathering since founder Charlie was shot and killed in September.

Roughly 30,000 attendees filled the Phoenix Conference Center this week, a 50 per cent increase from last year. Political leaders, commentators, and grassroots supporters gathered to reflect on Charlie’s legacy, hear speeches, and discuss the future of the conservative movement.



Much of the focus was on TPUSA’s new leadership under CEO Erika. During the event, Erika emphasized that while no one can replace Charlie, she prayed for more strength and resilience.

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online. 

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