'Exploiting other people's grief': Biden draws flak for new ad ripping Trump on gun control 2 years after Uvalde school shooting

Joe Biden's campaign's ad on the Uvalde shooting anniversary slammed Trump's gun control stance, aimed to woo Latino voters in key states
PUBLISHED MAY 25, 2024
Joe Biden's new campaign ad on the Uvalde school shooting criticized Donald Trump's take on gun control (Brandon Bell/Getty Images, Getty Images)
Joe Biden's new campaign ad on the Uvalde school shooting criticized Donald Trump's take on gun control (Brandon Bell/Getty Images, Getty Images)

WASHINGTON, DC: President Joe Biden's re-election campaign launched a new digital ad targetting former POTUS Donald Trump two years after the 2022 Robb Elementary School shooting in Uvalde, Texas, reported CBS News.

The ad, launched on Thursday, May 24, commemorating the second anniversary of the tragic mass shooting, paid tribute to the 19 students and two teachers who perished in the tragedy.

"We honor those we lost in Uvalde," the text on the ad said. With 'Ave Maria' playing in the background, it showed an altar commemorating the victims, followed by images of President Biden and First Lady Jill Biden visiting the school and consoling the people.

UVALDE, TEXAS - MAY 28: First Lady Dr. Jill Biden and President Joe Biden walk towards their car aft
First Lady Jill Biden and President Joe Biden visited the Robb Elementary School in Uvalde, Texas, after the mass shooting in May 2022 (Getty Images)

Biden campaign ad blasts Trump's take on gun control 

"Joe Biden expanded background checks, and is fighting to ban assault weapons," the advertisement read.

The 30-second ad transitioned to the 45th President with the text, "Donald Trump did nothing to keep us safe." It ended with an image of Biden standing before the Uvalde memorial, and the text read, "I'll never forget, I'll never stop fighting."

The President posted it on various social media platforms, including X (formerly Twitter), with the caption, "I'll never forget Uvalde. And I'll never stop fighting to keep our communities safe."



 

The ad, aimed at Latino voters, will be played in crucial battleground states of Arizona, Pennsylvania, and Nevada. As part of the campaign's seven-figure media ad buy for May, a portion will include Spanish subtitles.

The newest ad aims to attract Hispanic voters in battleground states, whose votes could play a crucial role in determining the outcome of the November election.

For example, one out of every four voters in Arizona will be Hispanic this year, and the campaign is striving for a more significant victory than the narrow win against the Republican opponent in 2020.

According to the latest polls by CBS, the incumbent is trailing the former president by five points.

UVALDE, TEXAS - JUNE 03:  Wooden crosses are placed at a memorial dedicated to the victims of the ma
19 students and two teachers lost their lives in the Uvalde school shooting on May 24, 2022 (Getty Images)

On the other hand, Trump ramped up his opposition to Biden's gun control measures during a recent speech to the National Rifle Association. He vowed to defend the Second Amendment rights if elected and to reverse the new gun laws imposed by his successor.

Biden's campaign also released a new TV ad narrated by Robert De Niro on the same day of the Uvalde ad launch. The anti-Trump ad titled 'Snapped' included mentions of the former president's infamous remarks like the "dictator" and "bloodbath."

Former U.S. President Donald Trump speaks during the NRA ILA Leadership Forum at the National Rifle Association (NRA) Annual Meeting & Exhibits at the Kay Bailey Hutchison Convention Center on May 18, 2024 in Dallas, Texas. The National Rifle Association's annual meeting and exhibit runs through Sunday. (Photo by Justin Sullivan/Getty Images)
In a recent speech to the NRA, Donald Trump pledged to reverse his successor's gun control measures if he wins in November (Justin Sullivan/Getty Images)

Internet slams Biden for attacking Trump with Uvalde school shooting ad

Netizens lashed out at the POTUS for exploiting the school massacre to attack Trump's gun control stance.

One user said, "No gun law would have stopped this tragedy. Stop exploiting other people's grief for political gain."

"Your communities safe? Have you seen the crime rate in democratic cities? Step down," another remarked.



 



 

A user added, "You forgot what you had for breakfast. The heck are you talking about you’ll never forget Uvalde? Do you even know where Uvalde is?!" [sic]

A response read, "Bet you can't give the name of one child who lost their life that day without looking it up!"

"You only make things worse," claimed another outraged user.



 



 



 

Someone else asked, "You’ve been in office almost four years so what HAVE you done?" Meanwhile, an individual stated, "Doing absolutely NOTHING to keep the community safe lol." 

"It’s disgusting he’s using dead children to pander," another user fumed.



 



 



 

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.

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