Fact Check: Are 'special marks' on hand or forehead must to shop at Mamdani's grocery stores?

The claim spread after Tesla CEO Elon Musk amplified it, prompting many to believe the rumor
New York City Mayor Zohran Mamdani speaks at an announcement event of a city-wide, discounted grocery plan for city-run municipal grocery stores in the Brooklyn borough of New York, Monday, July 27, 2026 (AP Photo/Ryan Murphy)
New York City Mayor Zohran Mamdani speaks at an announcement event of a city-wide, discounted grocery plan for city-run municipal grocery stores in the Brooklyn borough of New York, Monday, July 27, 2026 (AP Photo/Ryan Murphy)

NEW YORK CITY, NEW YORK: Amid the debate surrounding the need for ID to shop at New York City’s new grocery stores, a rumor began circulating online claiming that special marks on the hand and forehead are required to shop at Mayor Zohran Mamdani’s NYC stores. The claim has triggered mockery and criticism, prompting a fact-check.

Claim: Zohran Mamdani's grocery stores require special marks on the body 

(The Babylon Bee/Facebook)
The claim emerged after a viral Facebook post showing a photo of Mamdani and a woman with ‘666’ on her forehead (The Babylon Bee/Facebook)

Based on the viral rumor, NYC’s government-run grocery stores have announced that everyone is allowed to buy groceries from their stores as long as they have special marks on their hand or forehead.

The claim emerged after a viral Facebook post showing a photo of Mamdani and a woman with ‘666’ on her forehead at a grocery store went viral.

The image came with an overlay text stating, “Government-run stores to allow anyone to buy groceries as long as they have a special mark on hand or forehead." 

The post was accompanied by a caption stating, “We strongly urge everyone to participate." 

The claim spread after Tesla CEO Elon Musk amplified it, prompting many to believe it.

Fact Check: The claim was intended as satire

NEW YORK, NEW YORK - FEBRUARY 22: New York City Mayor Zohran Mamdani speaks at a news conference as the city braces for a blizzard on Sunday and into Monday on February 22, 2026 in New York City. Mamdani announced a state of emergency for New York City and issued a travel ban beginning at 9 p.m. tonight, and ending at 12 p.m. on Monday. New York City could get more than a foot of snow with up to two feet on Long Island and in parts of New Jersey. (Photo by Spencer Platt/Getty Images)
New York City Mayor Zohran Mamdani speaks at a news conference as the city braces for a blizzard on Sunday and into Monday on February 22, 2026 in New York City (Spencer Platt/Getty Images)

The claim, however, is false, as there is no credible evidence to prove that shoppers need to have special marks on their body to shop at NYC’s government-run grocery stores

Searches on Google, Yahoo, and Bing for the claim yielded no relevant results, which, if true, would have been widely reported by prominent news media such as Reuters, Associated Press, and Fox News. 

The search on Google revealed that the claim originated from an X account called ‘The Babylon Bee,’ which describes itself in the bio as, “The Babylon Bee is the world's best satire site, totally inerrant in all its truth claims. We write satire about Christian stuff, political stuff, and everyday life.”

Zohran Mamdani's grocery stores promise lower prices

New York City Mayor Zohran Mamdani speaks at a food distribution center on July 27, 2026 in the Brooklyn borough of New York City (Getty Images)
New York City Mayor Zohran Mamdani speaks at a food distribution center on July 27, 2026, in the Brooklyn borough of New York City (Spencer Platt/Getty Images) 

According to the New York City Economic Development Corporation (NYCEDC), the prices at Mamdani’s new grocery stores would be about 30% lower for a basket of daily essentials.

Fresh produce like meat, seafood, dairy products, pantry staples, and other refrigerated items are included in the discounted basket. 

Authorities asserted that the lower prices will be available to all shoppers, regardless of their economic status, and will stay the same without changing every week. 

According to the city officials, the initiative is estimated to reduce the average New Yorker's grocery bill by about 15%, saving households around $90 a month, or roughly $1,000 a year. 

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