Gracie Hunt applauds TPUSA's alternative Super Bowl show and hails religious revival in youth

Gracie Hunt praises Erika Kirk’s alternative halftime show idea, criticizes NFL priorities, and says young Americans are driving a religious revival
Gracie Hunt supports an alternative Super Bowl halftime show while calling for family-focused values (Getty Images)
Gracie Hunt supports an alternative Super Bowl halftime show while calling for family-focused values (Getty Images)

KANSAS CITY, MISSOURI: Kansas City Chiefs heiress Gracie Hunt voiced strong support for Turning Point USA’s plan to produce an alternative Super Bowl halftime show, while also celebrating what she described as a growing religious revival among young Americans.

Hunt, daughter of Chiefs owner Clark Hunt, appeared on Fox News Channel’s 'The Will Cain Show', where she applauded Erika Kirk and Turning Point USA for offering a values-driven alternative to the NFL-selected halftime performer, Bad Bunny.

Gracie Hunt says Erika Kirk’s alternative show puts family-first values at the forefront

Bad Bunny’s selection as the 2026 Super Bowl halftime performer sparked backlash earlier this year, particularly from conservatives frustrated with his past criticisms of US Immigration and Customs Enforcement (ICE). Hunt said Kirk’s decision to launch an alternative halftime show resonated strongly with young families.

NEW YORK, NEW YORK - FEBRUARY 07: Rapper Bad Bunny is seen arriving to the Calvin Klein Collection fashion show on February 07, 2025 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
 Rapper Bad Bunny is seen arriving to the Calvin Klein Collection fashion show on February 07, 2025 in New York City (Gilbert Carrasquillo/GC Images)

“I really respect Erika for all that she’s done, especially with creating a halftime show for America,” Hunt said. “You know, children are young, they’re impressionable. Young women, young men and everyone, they just need someone to look up to.”

Hunt added that although she does not yet have children, she admired Kirk’s attempt to create a show rooted in American traditions and positive role models. “Football’s becoming the world sport, but, at its heart, it’s America’s sport built around family,” she said.

GLENDALE, ARIZONA - SEPTEMBER 21: Mrs. Erika Kirk joins U.S. President Donald Trump onstage during the memorial service for political activist Charlie Kirk at State Farm Stadium on September 21, 2025 in Glendale, Arizona. Kirk, the CEO and co-founder of Turning Point USA, was shot and killed on September 10th while speaking at an event during his
Erika Kirk joins US President Donald Trump onstage during the memorial service for political activist Charlie Kirk at State Farm Stadium on September 21, 2025 in Glendale, Arizona (Getty Images)

Gracie Hunt invokes her family legacy to argue the game should come first

Hunt referenced her grandfather, Lamar Hunt, who famously coined the name “Super Bowl,” saying he envisioned the event as something families could enjoy together without needing flashy gimmicks.

“When my grandfather named the Super Bowl, he intended it to be something children and families of all ages could come together and watch,” she said. “He really believed that the game should come first, that football is the attraction and that it didn’t need to compromise its character or rely on cheap appeal.”

Gracie Hunt attends Michael Rubin's Fanatics Super Bowl party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on February 10, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
Gracie Hunt attends Michael Rubin's Fanatics Super Bowl party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on February 10, 2024 in Las Vegas, Nevada (Ethan Miller/Getty Images)

Hunt added that the NFL has long prided itself on honoring women, the military and American communities, values she believes should be reflected in future halftime performers.

Calls for Jason Aldean or Taylor Swift to headline future halftime show

While acknowledging that the NFL stands by its decision to feature Bad Bunny, Hunt suggested she hopes to see performers like Jason Aldean or even Taylor Swift take the stage in future years.

Kansas City Chiefs owners gave Taylor Swift a special birthday gift (graciehunt/Instagram)
Kansas City Chiefs owners gave Taylor Swift a special birthday gift (graciehunt/Instagram)

“The NFL honors women, the military, this country,” she said. “So, I think that whoever they select going forward for the halftime show needs to reflect those values more closely. So, I respect Erika.”

Gracie Hunt says she’s seeing ‘massive resurgence’ of faith among young Americans

Beyond her support for Turning Point’s alternative halftime show, Hunt said she has been inspired by what she views as a rising religious awakening across the country.

“I think our generation gets a bad rap, but I am so excited by this movement I’ve seen within this younger generation,” she said. “They are hungry for a deeper ‘why.’ They are hungry for Jesus.”

Hunt pointed out that November is global Bible month and that Bible sales are increasing nationwide. She also highlighted a wave of baptisms and faith-driven gatherings she says she is witnessing on college campuses.

“I’m just seeing this massive resurgence in young women, in young men, across college campuses getting baptized, sharing the Gospel and wanting to leave this world a better place,” she said.

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