Reputation expert says Elon Musk’s regret tweet was ‘algorithmic damage control’ to stop Tesla bloodbath
WASHINGTON, DC: A reputation management expert has claimed that Elon Musk’s early hour tweet on Wednesday, June 11, regretting his attacks on Donald Trump was very strategic.
Eric Schiffer told the Irish Star US that it was an "algorithmic damage control”.
“Musk's 3 am Mea culpa wasn't just humility, it was algorithmic damage control to flip Tesla's ticker from the red rally,” he claimed.
Musk apologized to Trump to ‘pump billions back into a bloodbath’
The political commentator also mentioned that the remorse post was “proof that regret can pump billions back into a bloodbath brand faster than an autopilot update.”
It has been said that after Musk shared the tweet his Tesla shares in Frankfurt elevated by 2.44 percent.
The ugly feud between the Space X CEO and the president started when the former blasted Trump’s “big, beautiful bill”.
He had posted, “I'm sorry but I just can't stand it anymore. This massive, outrageous, pork-filled Congressional spending bill is a disgusting abomination.”
“Shame on those who voted for it: you know you did wrong. You know it," he asserted.
Musk boasted about his role in Trump’s election win
Musk also went on to claim that the Republican leader “would have lost the election, Dems would control the House and the Republicans would be 51-49 in the Senate” without him.
The 53-year-old billionaire had even accused Trump of being named in Jeffrey Epstein's files.
He said, “Time to drop the really big bomb. @realDonaldTrump is in the Epstein files. That is the real reason they have not been made public.”
“Have a nice day, DJT!” Musk added.
However, the Tesla CEO took a U-turn as he tweeted on Wednesday, “I regret some of my posts about President @realDonaldTrump last week. They went too far.”
I regret some of my posts about President @realDonaldTrump last week. They went too far.
— Elon Musk (@elonmusk) June 11, 2025
Expert claims Elon Musk’s regret tweet ‘cheapest brand repair kit'
Schiffer believes that from the point of a “PR war room chair, admitting going 'too far' is reputational Airbag deployment. Tesla leadership will frame it as mature leadership, I frame it as crisis arbitrage.”
He also asserted that Musk’s tweet is the “cheapest brand repair kit in corporate history” without spending any penny in legal fees.
Meanwhile, The New York Post reported that Trump appreciated Musk’s latest move.
He said, “I thought it was very nice that he did that.”
Also, during a recent sit-down with the New York Post columnist Miranda Devine on the debut episode of ‘Pod Force One', he said about Musk, “Look, I have no hard feelings. I was really surprised that that happened. He went after a bill that’s phenomenal. …He just — I think he feels very badly that he said that, actually.”
Schiffer now thinks that "the relationship will be repaired. This is a bromance that has not died. There's just been some pain, and while it won't ever be the same relationship, they will find a way to work and collaborate again."
