'The View' hosts slam Donald Trump Jr over 'Apprentice' reboot buzz, say ‘pick your train wreck’
WASHINGTON, DC: The talk on daytime TV quickly turned sharp after fresh buzz about a possible revival of ‘The Apprentice’, with the spotlight now on President Donald Trump’s eldest son.
During Friday’s episode, ‘The View’ hosts didn’t hold back while reacting to reports that Donald Trump Jr could step into his father’s shoes as host of a reboot.
‘APPRENTICE’ REBOOT WITH DON JR. AS HOST? 'The View' co-hosts weigh in on reports that Amazon is considering a reboot of the president's old reality show, 'The Apprentice.' pic.twitter.com/zimjv3Sj9s
— The View (@TheView) May 1, 2026
Panel questions if Donald Trump Jr is fit for 'Apprentice' reboot
The discussion, which aired on April 29, started with a simple question but quickly spiraled into a takedown of the Trump family’s reality TV legacy.
Joy Behar set the tone early, asking the panel, “So my question to you is, would Ivanka be a better host? Pick your train wreck.” The line drew laughter from the audience, but it also framed the conversation that followed.
The idea of Donald Trump Jr taking over the show clearly didn’t land well with the panel. Sunny Hostin suggested a very different direction altogether, saying she would rather see the entire Trump family step away from politics.
.@pdoocy: "What is your take on these reports that your show 'The Apprentice' is going to come back — could come back on Amazon with host Donald Trump Jr?"
— Fox News (@FoxNews) April 30, 2026
PRESIDENT TRUMP: "Look, we had a great success 14 seasons and 'The Apprentice' was a tremendous success. So I've been… pic.twitter.com/u5SNlzTehk
“Maybe they can all just go on reality TV and get out of the White House and out of government,” she said. “I would be very supportive of that.”
Hostin then connected Trump’s original rise to power with his TV persona, arguing that 'The Apprentice' played a major role in shaping public perception. “One of the reasons why we have Donald Trump in office is because people saw him on 'The Apprentice' and actually believed that he was a good business person,” she said, before adding, “when we know — Joy mentions this all the time — he bankrupted casinos.”
That comment opened the door for Behar to double down, referencing a well-known gambling phrase. “The house never loses,” she said, before asking, “So to bankrupt two casinos, how bad a businessman do you have to be?”
Debate shifts to Trump family brand and public image
As the conversation moved forward, the panel began questioning whether the Trump name alone could carry a reboot. Sara Haines weighed in with a more measured but still skeptical take.
“Even looking at the Trump family, as what we know now, just as a TV brand, I think it’s funny they think they can just ‘swapsies,’” she said. “It took a unique character that could be mean, and people were like, ‘Whoa’... we just didn’t know that would become the president.”
She added that simply sharing the last name wouldn’t be enough to replicate the original show’s success. “Just because Don Jr., or whichever one it is, carries the last name, does not mean you just swap out Trumps like they are cards. It doesn’t work that way,” Haines said.
Hostin also raised concerns about what she called the “normalizing and sanitizing” of the Trump family if one of them takes over the show, pointing to past controversies, including the lawsuit involving the Donald Trump Foundation.
Trump’s 'Apprentice' legacy continues to shape debate
Long before entering politics in 2015, Donald Trump built a massive public profile through ‘The Apprentice’, hosting the show for over a decade.
The series, which ran from 2004 to 2015, became a cultural phenomenon, with contestants competing for a one-year, $250,000 contract to manage one of Trump’s properties.
His signature catchphrase, “You’re fired,” became instantly recognizable and helped cement his image as a tough, no-nonsense businessman. That image, many argue, later played a role in his political success.
However, the show’s run came to an end after NBC cut ties with Trump in 2015, citing controversial remarks he made about immigrants. The final season was hosted by Arnold Schwarzenegger, marking a clear shift away from the Trump brand.