Trump hints at possible ‘Apprentice’ return, says Don Jr has ‘charisma’ to host
WASHINGTON, DC: President Donald Trump on Thursday, April 30, hinted at a possible return of the reality series 'The Apprentice,' suggesting his eldest son, Donald Trump Jr, could be a strong candidate to take over hosting duties if the show is revived. Trump pointed to his son’s “charisma” while reflecting on the program that once defined his television career.
The comments come as reports indicate that Amazon executives have held early internal discussions about reviving the franchise for Prime Video. The series, which originally ran for 14 seasons, played a major role in boosting Trump’s public profile before his political career.
.@pdoocy: "What is your take on these reports that your show 'The Apprentice' is going to come back — could come back on Amazon with host Donald Trump Jr?"
— Fox News (@FoxNews) April 30, 2026
PRESIDENT TRUMP: "Look, we had a great success 14 seasons and 'The Apprentice' was a tremendous success. So I've been… pic.twitter.com/u5SNlzTehk
Trump hints at 'The Apprentice' return and praises Don Jr's hosting potential
When asked in the Oval Office about reports linking Donald Trump Jr. to a possible reboot, Trump responded positively while emphasizing the show’s legacy.
“I’ve been hearing it. Look, we had a great success, 14 seasons, and 'The Apprentice' was a tremendous success. I’ve been hearing that a little bit, so we’ll see what happens,” Trump said.
He added, “He’s a good guy, probably good. He’s got a little charisma going. You need a little charisma for that. So we’ll see what happens. They told me about it, we’ll see.”
Trump did not confirm any formal plans but acknowledged ongoing speculation about the franchise’s return.
Amazon explores revival of 'The Apprentice' after MGM acquisition
The reported discussions at Amazon follow its acquisition of MGM, which owns the rights to 'The Apprentice'. According to sources, the idea of reviving the show has been explored internally, though no official development has begun.
An Amazon spokesperson told the 'Wall Street Journal' that the company has considered future possibilities for the brand.
“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” the spokesperson said.
While still in early stages, the talks reflect growing interest in revisiting established reality TV formats for streaming audiences.
'The Apprentice' reboot talks follow Amazon's Melania Trump documentary deal
The potential reboot also comes after Amazon reportedly acquired a documentary centered on First Lady Melania Trump for $40 million. The project covers the period leading up to the president’s second inauguration.
Following a private White House screening and a premiere at the Kennedy Center, Melania Trump expressed gratitude for those involved in the film.
“I am deeply humbled to have been surrounded by an inspiring room of friends, family, and cultural iconoclasts at the White House last night. Each of these individuals each brought their unique vision to the world, making a lasting impression,” she said in a statement.
No official announcement has been made regarding a reboot timeline for 'The Apprentice', but discussions around the franchise continue to circulate.