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Trump views any association with 'loser' Epstein as 'off-brand' amid escalating crisis, claims insider

By Taniya Singh
Published on : 06:04 PST, Jul 25, 2025

Donald Trump is reportedly frustrated over concerns that the Jeffrey Epstein situation could damage his public image (Getty Images)

NEW YORK CITY, NEW YORK: As public focus intensifies around Donald Trump’s past association with Jeffrey Epstein, a Trump insider has dismissed any lingering ties, saying the president no longer wants to be connected to someone widely viewed as a societal “loser.”

The comment underscores the 79-year-old's long-running efforts to safeguard his personal brand as he navigates legal and reputational challenges.

Portrait of American financier Jeffrey Epstein (left) and real estate developer Donald Trump as they pose together at the Mar-a-Lago estate, Palm Beach, Florida, 1997. (Photo by Davidoff Studios/Getty Images) — Jeffrey Epstein and Donald Trump pose together at the Mar-a-Lago estate in Palm Beach, Florida, in 1997 (Davidoff Studios/Getty Images)

Jeffrey Epstein is 'off-brand' for Donald Trump

The Trump insider emphasized how Jeffrey Epstein, in the POTUS' view, damages the image he has crafted over decades. “Epstein will forever be a loser in people’s minds, and Donald Trump doesn’t hang out with losers,” the insider stated to Fortune, adding that continued association would be “off-brand.”

UNSPECIFIED, FL - JULY 25. 2013: In this handout provided by the Florida Department of Law Enforceme — In this handout provided by the Florida Department of Law Enforcement, Jeffrey Epstein poses for a mugshot on July 25, 2013, in Florida (Florida Department of Law Enforcement via Getty Images)

Trump has always marketed himself as a winner, a principle that influences both personal and political decisions.

WASHINGTON, DC - APRIL 17: U.S. President Donald Trump speaks to reporters after signing a proclamation in the Oval Office at the White House on April 17, 2025 in Washington, DC. The proclamation expands fishing rights in the Pacific Islands to an area he described as three times the size of California. (Photo by Win McNamee/Getty Images) — Donald Trump speaks to reporters after signing a proclamation in the Oval Office at the White House on April 17, 2025, in Washington, DC (Win McNamee/Getty Images)

The president recently filed a $10 billion lawsuit against Rupert Murdoch, The Wall Street Journal, and other parties, disputing reports that he contributed to a controversial birthday tribute to Epstein in 2003. Trump denies writing or submitting anything for the album and is taking aggressive legal action to counter what he sees as damaging misinformation.

Donald Trump frustrated over Jeffrey Epstein fallout

As scrutiny around Jeffrey Epstein resurges, Donald Trump has privately voiced concern that the situation could damage his public image, regardless of his actual involvement.

According to a GOP insider, the MAGA leader has expressed frustration behind the scenes, saying, “They’re going to f**k me anyways,” suggesting he feels unfairly targeted and anticipates being implicated by association.

From left, American real estate developer Donald Trump and his girlfriend (and future wife), former model Melania Knauss, financier (and future convicted sex offender) Jeffrey Epstein, and British socialite Ghislaine Maxwell pose together at the Mar-a-Lago club, Palm Beach, Florida, February 12, 2000. (Photo by Davidoff Studios/Getty Images) — Donald Trump, Melania Trump (then Melania Knauss), Jeffrey Epstein, and Ghislaine Maxwell pose together at the Mar-a-Lago club in Palm Beach, Florida, on February 12, 2000 (Davidoff Studios/Getty Images)

The comment, reportedly made in a closed-door setting, underscores the tension Trump feels as political pressure mounts and media coverage of Epstein intensifies.

Despite publicly attempting to dismiss the renewed interest in Epstein as old news, Trump’s inner circle appears increasingly aware that the scandal still holds political potency. The release of official memos ruling out foul play in Epstein’s death hasn’t quieted speculation.

Donald Trump's team dismisses claim Pam Bondi told him that his name appeared in Jeffrey Epstein files

According to a report by The Wall Street Journal, Attorney General Pam Bondi informed Donald Trump in May that his name appeared multiple times in the Jeffrey Epstein files.

The report contradicts Trump’s previous statement, in which he claimed Bondi had provided “just a very quick briefing” and made no mention of the Epstein files.

U.S. President Donald Trump (R) walks with U.S. Attorney General Pam Bondi (L) during a visit to the Justice Department March 14, 2025 in Washington, DC. As he has used the department to punish enemies, Trump is expected to deliver what the White House calls a law-and-order speech and outline steps he will take to counter “weaponization” of the department. (Photo by Andrew Harnik/Getty Images) — President Donald Trump walks with Attorney General Pam Bondi during a visit to the Justice Department March 14, 2025, in Washington, DC (Andrew Harnik/Getty Images)

Trump’s team has dismissed the claims as “fake news.” White House communications director Steven Cheung said in a statement, "The fact is that the President kicked him out of his club for being a creep. This is nothing more than a continuation of the fake news stories concocted by the Democrats and the liberal media, just like the Obama Russiagate scandal, which President Trump was right about."

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