Beyonce launches her new SirDavis whisky, explains reason behind its unique name

HOUSTON, TEXAS: Beyonce has announced her latest venture in the liquor industry with the launch of SirDavis Whisky on Tuesday, August 20.

The singer has spent years collaborating with Moet Hennessy to create the American whisky, which she describes as a tribute to her home state of Texas and her family heritage.

Beyonce's SirDavis whisky honors her great-grandfather

The name "SirDavis" is a nod to Beyonce's great-grandfather, Davis Hogue, a farmer and moonshiner from the South.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” the singer said.

Hogue "stashed whisky bottles in the empty knots of cedar trees" during Prohibition, leaving them for his friends and family to find, according to her statement.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,” the 'Freedom' singer added.

Beyonce's SirDavis whisky crafts new tradition with Moet Hennessy

Beyonce's collaboration with Moet Hennessy, a company she has mentioned in her lyrics over the years, has resulted in a whisky that blends tradition with innovation.

“In partnering with Moet Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category," she noted.

"You can taste it better than I could ever tell you — welcome, SirDavis," the 32-time Grammy Award winner added.

SirDavis Whisky's nationwide availability

SirDavis whisky is now available for preorder on SirDavis.com at $89, with nationwide retail availability set to begin in September 2024.

Before its official release, SirDavis Whisky has already started making waves in the liquor industry.

It was anonymously entered into various spirit competitions, where it earned the title of Best In Class for American Whiskey at the 2023 SIP Awards, per People.

The SirDavis bottle is crafted with ribbed glass that allows light to dance off the liquor, featuring a bronze-colored horse medallion emblem that symbolizes strength and spirit of Texas.

The whisky itself is a blend of 51% rye and 49% malted barley, aged in oak barrels and sherry casks.

Internet divided over Beyonce's SirDavis whisky launch

As Beyonce announced the launch of her whisky brand SirDavis, fans of the 'Drunk in Love' singer doubled down on her latest venture.

One user on X wrote, "Beyonce is doing the most...kudos to her," while another quipped, "She’s constantly giving us things we don’t ask for. But the things we do ask for? She IGNORES. (That’s still mother tho.)"

"Overpriced poison! Imagine spending $90 to worsen your health and shorten your life," a netizen opined, and someone else remarked, "Beyonce entering the whiskey game with SirDavis—elegance in a bottle!" Another individual declared, "We WILL be buying."

"89 dollars for a whiskey bottle is OUTRAGEOUS," an individual commented, while another observed and asked, "I’m just going to say…B keeps trying businesses that just don’t hit the mark. Jeans. Athletics. Hair. Now whiskey? Why don’t her businesses hit?"

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