Expert says Adam Levine rejoined ‘The Voice’ to avoid doing hard work and get 'effort-free' exposure

LOS ANGELES, CALIFORNIA: Adam Levine, the lead singer of Maroon 5 rejoined as a coach on Season 27 of 'The Voice', which premiered on Monday, February 3.

He was a fan favorite during his initial stint on the show between 2011 to 2019, but his current return was fuelled by his desire to remain relevant in the public eye without putting in the requisite effort, a PR expert reportedly told Fox News.

PR expert on Adam Levine's return to 'The Voice'

The 'Girls Like You' singer announced his decision to return to the reality show in June 2024 with a post on Instagram.

"Team Adam is back,” he shared in the announcement video. "I feel bad for other teams. Let’s go. I’m well rested. I’m ready to go.”

Reacting to the news, Doug Eldridge of Achilles PR told Fox News, "It's the 'Ozempic of exposure.' You get the benefits of constant touring and appearances needed to sustain your popularity and musical career, without actually having to do the hard work traditionally required to attain those goals."

"The music industry is grueling – especially as stars try to recover financially from the tour-less COVID years, while still navigating the transition from traditional album sales, to the streaming download model," he explained.

He added, "If you're a big-name act, who wants to stay in the national eye, but you need a break from the grind of touring, producing new music, hitting the media circuit, etc. then what better way to do that than a relatively effort-free platform like (‘America’s Got Talent’) or (‘American Idol’)."

The expert further shared that Levine's "likeability" on the show might also boost his music career.

"If the artist-host can win the audience through likability, then they’ll boost their album sales (or downloads, as it were) without having to step foot in the studio or get anywhere near a tour bus," he said.

Internet rejoices Adam Levine's return to 'The Voice'

Netizens are overjoyed to have Adam Levine return for Season 27 of the reality show. The following reactions on the social media platform X demonstrate their take on the subject.

"I am so thankful @adamlevine is back on The Voice!!" wrote a user.

"Why didn’t anybody tell me Adam Levine is back on The Voice?" shared another.

"Adam Levine back on #TheVoice2025. God damnit we’re so back," cheered a third.

"Adam Levine on The Voice? Memories flood back, good times roll," noted a fourth.

"Omg my man back on The Voice!!! I might have to tune in for Adam Levine," posted a fifth.

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