Fashion Nova transforms bizarre Drake 'BBL' rumor into Halloween costume idea

LOS ANGELES, CALIFORNIA: The rumor mill surrounding Drake’s alleged Brazilian butt lift (BBL) has taken a rather unexpected turn, thanks to American fast-fashion retail giant Fashion Nova.

What started as a wild and unverified claim online has transformed into a humorous Halloween costume, turning a controversial narrative into a product on the market, as reported by Daily Mail.

Drake’s alleged Brazilian butt lift becomes Fashion Nova’s new Halloween costume

Speculation about Drake undergoing cosmetic surgery to enhance his backside has been circulating for months.

What began as whispers online escalated into a full-blown rumor, culminating in a diss track by producer Metro Boomin titled 'BBL Drizzy'.

The track, released as a free diss in May, only fueled the fire, drawing more attention to the bizarre rumor.

Drake, known for confronting the controversies around him, responded by using the beat from 'BBL Drizzy' in his feature on Sexyy Red's song 'U My Everything'.

His verse cleverly addressed the rumors about his alleged surgery, including lyrics that reference his supposed BBL procedure: "BBL Drizzy, they want a new body, they ask me for it."

Now, Fashion Nova has entered the conversation with a new Halloween product—a playful nod to the rumor that has captured online discussions.

The retailer has launched the BBL Booty Butt Pad Costume Accessory, a prosthetic enhancement that can be worn under pants to create the appearance of an exaggeratedly large backside.

The costume accessory even comes with promo images featuring a model wearing a hoodie that reads "Papi," a nod to Drake's well-known Instagram handle, Champagne Papi.

Retailing for $39.99, the costume piece is currently on sale for a discounted price of $23.99.

Fashion Nova’s lighthearted take on the rumor arrives just in time for Halloween, giving fans a fun way to engage with the ongoing Drake speculation while adding a playful touch to their costumes.

Fashion Nova’s Halloween costume idea sparks flurry of reactions online

As expected, the internet had plenty to say about Fashion Nova’s Halloween costume idea.

One person remarked, "No amount of money will make me take this photo for any brand." Another said, "This is diabolical."

"That’s one way to level up your Halloween costume game!" wrote one person. Another added, "Lawsuit incoming lmao."

One individual wrote, "I don’t know if I’ve ever seen a rapper be so loved and ridiculed simultaneously."

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.