Gigi Hadid calls Taylor Swift’s husband Travis Kelce 'brother' in sweet campaign video

NEW YORK CITY, NEW YORK: Gigi Hadid gave Travis Kelce a playful, family-style welcome in behind-the-scenes footage from Tommy Hilfiger’s Fall 2026 campaign as they reunited at The Plaza in New York City.

The duo hugged, posed for photos and shared a dap during the shoot, with the campaign launched on Tuesday, September 1, ahead of the 2026 NFL season.

Gigi Hadid and Travis Kelce highlight their close connection in Tommy Hilfiger campaign

In the video, Hadid said she was “back with my Tommy Hilfiger family” and described Kelce as her “brother” while shooting the Fall 2026 campaign. “It’s good to be home!” she added. Another clip showed the pair dancing together in an elevator.

Kelce said Tommy Hilfiger brought them “into his world at The Plaza” and described the location as something that could not be “more classic New York.” He added that the city has a certain magic because “you never know who or what’s around the corner,” saying the cast had a blast tapping into the energy that makes New York special.

Kelce leads the Fall 2026 project as Tommy Hilfiger’s global brand ambassador. The campaign also features Frances Tiafoe and Carmelo Anthony, alongside Kelce’s fluffy Samoyed. 

PEOPLE also confirmed that the dog is Kelce’s own pet, marking the first time the pup has appeared publicly alongside its famous owner. The campaign features Ace Frehley’s famous cover of 'New York Groove.'

Fans first speculated that Kelce had gotten a dog earlier in 2026, after footage shared on social media appeared to show a fluffy white dog getting out of one of Swift’s vehicles. Rumors intensified after Kelce was photographed traveling with a furry dog that looked similar to the pooch spotted earlier in the year.

Gigi Hadid and Travis Kelce’s connection to Taylor Swift

Hadid has been friends with Taylor Swift for years, while Kelce’s relationship with the singer has made their overlapping social circles a frequent source of fan interest. The pairing also includes Hadid’s boyfriend, Bradley Cooper, who has spent time with the couple.

A source told Entertainment Tonight in 2024 that Taylor, Travis, Gigi and Bradley “have a blast when they get together,” adding that they appreciate being able to be themselves around each other and enjoy double dates and spending time together.

Swift has also publicly praised Hadid as a trusted friend who can offer perspective. In a 2017 interview with Harper’s Bazaar, Swift praised Hadid’s ability to see different sides of a situation and simplify complex matters, saying, “As a friend, Gigi is one of the first people I go to for advice.”

Swift also highlighted Hadid’s kindness and inclusivity, saying she treats people the way she would want to be treated and listens when people respond. Swift described her as “an innately kind and inclusive person” who became a major power player and businesswoman without compromising those qualities.

Kelce has also praised Swift’s fashion sense, describing his wife’s style in an interview with Vogue about the Tommy Hilfiger campaign as “effortless, elegant and beautiful” and adding that she remains authentically herself with every look.