Guy Fieri collaborates with Pepsi for his Super Bowl ‘Flavortown Tailgate’ party, says it really 'is a dream come true'

LAS VEGAS, NEVADA: Guy Fieri has landed a major sponsorship deal with Pepsi as he plans on a Super Bowl ‘Flavortown Tailgate’ party.

The celebrity chef’s location for the event will be close to Las Vegas’ Allegiant Stadium which hosts Super Bowl LVIII. The massive sporting event is scheduled to take place on February 11, 2024.

Guy Fieri is ready with his second Super Bowl ‘Flavortown Tailgate’ party

Fieri hosted his first Flavortown Tailgate this year at State Farm Stadium in Glendale, Arizona, in 2023.

Pepsi is likely to launch a new flavor next year and since collaborating with him, they have decided on the title too, ‘Guy’s Flavortown Tailgate is Better with Pepsi.’

There will be an oversized Pepsi bar at the event that will serve custom cocktails featuring its flagship cola. This will also be an opportunity for partygoers to enjoy a Pepsi combo with wings, pizza, and burgers, as per Variety.

Who all are performing during the event?

Dustin Lynch and Diplo will be among the artists performing on the occasion on main stage. “It’s a well known fact that food tastes better with an ice-cold refreshing Pepsi– so we couldn’t be more thrilled that Guy Fieri, one of the most influential voices in the culinary world, agrees,” said Todd Kaplan, Pepsi’s chief marketing officer.

He added in his statement, “Guy’s indulgent culinary creations are the perfect compliment to Pepsi — especially with the unapologetic backdrop of Las Vegas! We can’t think of a better way for fans to enjoy gameday — with food, football, Vegas, and Pepsi.”

Other brands involved in the Fieri’s event include Anheuser-Busch, Kingsford, Celsius Essential Energy, Kingsford, King’s Hawaiian, Cash App, Papa John’s, Caesars Rewards, Klutch Vodka, Best Foods, Tyson Foods, Two Roads Brewing Company and TickPick and Santo Tequila.

"This tailgate really is a dream come true. I’m so passionate about football. I look forward to football season. I wish we could just have it all year round. I’d be the happiest person in the world,” Fieri told People.

Moreover, Fieri’s own Flavortown Cookware and Santo Tequila will also be seen at the venue. "There’s no question that tailgating and all the delicious food that goes along with it are Better with Pepsi. Pepsi’s delicious flavor and vibrant citrus taste enhance any food, but especially the quintessential tailgate favorites found at Guy’s Flavortown Tailgate. Across the event, make sure to add a Pepsi to any order. After all, everything is Better with Pepsi," read the official website on Fieri's second edition.