Jordon Hudson helps Bill Belichick reclaim iconic phrases from Robert Kraft's Patriots with his 'version'

Bill Belichick is now being helped by his girlfriend Jordon Hudson to reclaim some of the iconic phrases he coined during his tenure as Patriots’ coach
UPDATED APR 16, 2025
Bill Belichick and Jordon Hudson attend the 14th Annual NFL Honors at Saenger Theatre on February 6, 2025, in New Orleans, Louisiana (Michael Loccisano/Getty Images)
Bill Belichick and Jordon Hudson attend the 14th Annual NFL Honors at Saenger Theatre on February 6, 2025, in New Orleans, Louisiana (Michael Loccisano/Getty Images)

LOS ANGELES, CALIFORNIA: Former New England Patriots coach Bill Belichick, 72, and his girlfriend, Jordon Hudson, 24, have reportedly gained some inspiration from Taylor Swift in reclaiming original work. 

As reported by People, Belichick is now being helped by his young girlfriend to reclaim some of the iconic phrases coined by him during his tenure as the Patriots’ coach. 

(L-R) Bill Belichick and Jordan Hudson attend Michael Rubin's 2025 Fanatics Super Bowl Party at The Sugar Mill on February 08, 2025 in New Orleans, Louisiana. (Photo by Mike Coppola/Getty Images for Fanatics)
Bill Belichick and Jordan Hudson attend Michael Rubin's 2025 Fanatics Super Bowl Party at The Sugar Mill on February 8, 2025, in New Orleans, Louisiana (Mike Coppola/Getty Images for Fanatics)

Belichick, who coached the Patriots for 24 long years till 2024, is credited with creating some of the iconic phrases for the team, which are now owned by the New England Patriots and its CEO, Robert Kraft.

Bill Belichick files trademark for his version of phrases

During his tenure as the Patriots' coach, Bill Belichick was credited for creating now-popular phrases like "Do Your Job" and "Ignore the Noise.”

However, the trademarks to these phrases are currently owned by Kraft and the Patriots. In a move to reclaim his expressions, the six-time Super Bowl-winning coach for the Patriots is moving the federal trademark office. 

As reported by People, on April 3, Hudson’s company, Trouble Cub Enterprises, filed for 14 trademarks with the federal trademark office. 

 Head coach Bill Belichick of the New England Patriots speaks to the media during a press conference at Gillette Stadium on January 11, 2024 in Foxborough, Massachusetts. Belichick announced he is stepping down as head coach after 24 seasons with the team. (Photo by Maddie Meyer/Getty Images)
Bill Belichick speaks to the media during a press conference at Gillette Stadium on January 11, 2024, in Foxborough, Massachusetts (Maddie Meyer/Getty Images)

Hudson, who is the CEO of the TCE, according to her LinkedIn profile, is reportedly helping Belichick get his dues back regarding the ownership of the phrases. 

Similar to Taylor Swift re-recording her albums in order to reclaim her musical canon after the entirety of it was purchased by Scooter Braun and re-releasing them with the “Taylor’s Version” name, Hudson has also listed the expressions with "(Bill's Version)" at the end. 

Along with the previously mentioned expressions, Belichick is filing a trademark for his other famous phrase, "No Days Off," as "No Days Off (Bill's Version)." 

Bill Bellichick and Jordon Hudson attend The American Museum of Natural History's 2024 Museum Gala at American Museum of Natural History on December 05, 2024 in New York City. (Photo by Slaven Vlasic/Getty Images for the American Museum of Natural History)
Bill Belichick and Jordon Hudson attend The American Museum of Natural History's 2024 Museum Gala at the American Museum of Natural History on December 5, 2024, in New York City (Slaven Vlasic/Getty Images for the American Museum of Natural History)

Jordan Hudson appears to be inspired by Taylor Swift

While the couple's method to reclaim the original creation undoubtedly mirrors the ‘Bad Blood’ singer’s method, Hudson has, however, left no stone unturned to make it more pronounced. 

For the last few weeks, Hudson has generously used snake references, a metaphor often intertwined with Swift's 'Reputation' era, to show her inspirations. 

Bill Belichick and Jordon Hudson pose for a photo on the red carpet at the 14th Annual NFL Honors at Saenger Theatre on February 06, 2025 in New Orleans, Louisiana. (Photo by Michael Owens/Getty Images)
Bill Belichick and Jordon Hudson pose for a photo on the red carpet at the 14th Annual NFL Honors at Saenger Theatre on February 6, 2025, in New Orleans, Louisiana (Michael Owens/Getty Images)

On April 4, for one of her Instagram posts, Hudson used Swift’s single aimed at Braun titled ‘Look What You Made Me Do’. 

On April 13, she paid a tribute to Swift through a snakeskin outfit as Swift's "Vigilante S---" was set in the background. 



 

Earlier this month, she was also spotted with her boyfriend during a recent UNC football practice, where she was sporting a snakeskin coat. 

MORE STORIES

The post Khloe Kardashian liked featured Charlie Kirk speaking with a fan at an event about his devout Christian faith
Sep 13, 2025
Whitney Cummings sparked widespread outrage after posting a controversial tweet about the killing of conservative activist Charlie Kirk
Sep 13, 2025
Prince Harry was spotted entering King Charles’s London residence, months after saying his father had ignored his calls
Sep 11, 2025
Rosie O'Donnell said Ellen DeGeneres’ friendship denial hurt so much she printed T-shirts for her staff reading, 'I don’t know Rosie, we’re not friends'
Sep 10, 2025
A post alleged that Karoline Leavitt called Patti LaBelle 'just a singer,' leading LaBelle to deliver a seven-word response that froze the studio
Sep 10, 2025
Jennifer Lopez feels free channeling emotions into music, but Ben Affleck is embarrassed and sees it as crossing a line, according to the source
Sep 9, 2025
Howard Stern added that he missed last week’s show due to illness, not contract talks, and addressed rumors of being fired from his own show
Sep 9, 2025
Taylor Swift and Travis Kelce’s engagement in August 2025 triggered a wave of pregnancy chatter after an ultrasound photo went viral
Sep 9, 2025
Ed Sheeran, 34, revealed that he was leaving Suffolk with his wife Cherry Seaborn and their two daughters, Lyra and Jupiter
Sep 9, 2025
From Ice Spice’s chaotic corset to Paris Hilton’s flame dress, see the celebs who landed on the worst-dressed list at the 2025 VMAs
Sep 8, 2025