'Marketing queen': Internet abuzz as Taylor Swift teases new feature on Instagram ahead of 'The Tortured Poets Department' album release

LOS ANGELES, CALIFORNIA: Taylor Swift's devoted fanbase, popularly known as the Swifties, were left in a frenzy after being treated to yet another easter egg leading up to her 11th studio album, 'The Tortured Poets Department.'

Swift's Instagram page unveiled a cool new custom feature to mark the album's upcoming release, leaving fans speculating about what's to come.

The pop sensation has been dropping subtle hints and clues, brimming with anticipation for her upcoming album. Recently, Spotify released a special video message featuring Swift sitting behind a typewriter, teasing lyrics to an undisclosed track from the new album in classic black and white style.

Fans also went wild recently when Swift praised actor Ryan Gosling and Emily Blunt for their parody version of her song 'All Too Well'. She even hinted at the possibility of performing the rendition during her tour after the actors performed it during their SNL appearance.

Taylor Swift's Instagram page reveals countdown to TTPD

Taylor Swift's highly anticipated album, 'The Tortured Poets Department' (TTPD), is slated to drop worldwide on April 19 at midnight. But the excitement has already kicked off on social media platforms like Instagram and Threads, thanks to some exclusive hidden features dedicated to Swift.

According to Billboard, Swifties can dive into the anticipation by visiting Swift's Instagram profile on their mobile app. A quick pull-down and refresh will reveal a countdown to the album's release.

Following the countdown leads fans to Threads, where even more Easter eggs await.

Threads users can spice up their conversations with hashtags like #TTPD, #TheTorturedPoetsDepartment, #TorturedPoets, #TSTTPD, #Swifties, or #TaylorSwift. Using these tags triggers a special shimmer effect, and when someone likes a post with these tags, hearts light up the screen.

Excitingly, Instagram and Threads have teased that there's more to come in the lead-up to the album release, as mentioned by Billboard.

Meanwhile, Swifties in Los Angeles went into a frenzy as they queued up for a glimpse of a pop-up display at The Grove, as reported by TMZ. Swift partnered with Spotify to create a library installation inspired by TTPD.

Page Six highlighted one standout clue from the exhibit, an open book revealing snippets of new lyrics of an undisclosed track. Surrounding custom books were authored solely by Taylor Swift, featuring titles of tracks from her upcoming album like 'Down Bad', 'But Daddy I Love Him', 'Clara Bow', and 'The Bolter'.

Internet users label Taylor Swift a 'marketing queen'

A user on X wrote, "Sis is truly the marketing queen!"

Another user wrote, "Wow That’s actually pretty neat 🔥."

A user commented, "Interesting concept, but as someone else pointed out, a big oversight with regard to it leading to a non-existent account."

Another user commented, "WHAT OMG BOLT TO @taylorswift13 Instagram asap ????!!!!!!!! #TSTTPD #TaylorSwift."

A user stated, "Taylor swift: the artist that made that instagram created a whole new function just for her."

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.