Meghan Markle set to launch lifestyle brand in superstores in Netflix-backed 'make or break' move

LOS ANGELES, CALIFORNIA: Meghan Markle is set to launch her lifestyle brand American Riviera Orchard in physical stores with the help of the streaming giant Netflix, the Daily Mail reported on Monday, February 10.

The brand was unveiled a year ago but has failed to make it to the stores to date.

In early March, they will be available at Netflix House superstores in two of the biggest retail centers in the United States, the King of Prussia Mall in Philadelphia and the Dallas Galleria.

The range of products offered by the brand includes jam, honey, and olive oil. The timing of its availability is significant as it aligns with the Duchess of Sussex's lifestyle show premiering on Netflix on March 4.

Netflix insiders open about Megan Markle's product launch

Netflix insiders told the publication that the business opportunity was "make or break for Meghan" as "her new show is rolling out the same time as the Netflix stores open."

"The Netflix stores will offer products and merchandise from all their biggest shows like 'Squid Game' and 'Stranger Things'. This is a big move for Netflix. The first stores are in repurposed department stores inside two of America's largest malls. They will contain an onsite cafe so Meghan's products like her strawberry jam will be featured on the menu too," they explained.

"This will determine the future for Meghan as a businesswoman. Let's face it, she hasn't been that successful so far," the insiders said.

Megan and her husband Prince Harry's $100 million five-year Netflix deal expires later this year, and its renewal might be considered by the platform if her "show is a massive hit and she sells tons of products off the back of it."

"Netflix is expanding and growing all the time and Netflix House is a natural progression. Meghan's products will be in there alongside shirts and merchandise from some of the biggest shows on the planet," the source further added.

"It's a bigger deal for her than it is for Netflix. If her show doesn't take off, then her merchandise will be quietly taken off the shelves and replaced with products associated with a more popular show," they said.

Trolls mock Megan Markle's brand launch

Internet trolls on the social media platform X mocked the chances of Megan's brand taking off in stores. The following tweets demonstrate their takes.

"NO ONE wants what she’s selling," wrote a user.

"They don’t seem to get it that no one likes her. I would NEVER buy any of her products," shared another.

"Pathetic. She’s not popular here in the US. Netflix needs to cut its losses and move on. She’s becoming more and more actively disliked," noted a third.

"Is Netflix still running with the jam that never was?" quipped a fourth.

"Gonna fail. Nobody wants her jam in their house," chided a fifth.

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online