Melania Trump's memoir tops best-seller list ahead of release amid family's history of manipulating sales

Melania Trump's memoir becoming a best-seller on Amazon before its release brings focus on previous bulk-order allegations against the Trump family
UPDATED SEP 28, 2024
Melania Trump's memoir became a #1 best-seller on Amazon ahead of its release (Leon Neal/Getty Images)
Melania Trump's memoir became a #1 best-seller on Amazon ahead of its release (Leon Neal/Getty Images)

PALM BEACH, FLORIDA: Melania Trump's memoir is now a best-seller as it jumped into the number one spot ahead of its release on October 8. As of Friday, September 27, the former first lady's upcoming memoir 'Melania' is the #1 seller in Amazon’s 'Books' category, according to The Independent.

Former president and Melania's husband, Donald Trump, congratulated her on X (formerly Twitter), sharing a clip from her recent Fox News interview.

"CONGRATULATIONS to our incredible former First Lady—as her new book MELANIA hit #1 in the USA!" he wrote, adding a website link to purchase the memoir.



 

However, Melania's success as an author could raise some eyebrows due to past reports about the Trump family's reputation for allegedly manipulating best-seller lists.

Donald Trump Jr and Jared Kushner's books benefitted from bulk purchases

Kathleen Schmidt, president of KMSPR, a book publicity firm, threw light on how some authors took a different path to become best-selling authors, in a 2022 report by Esquire.

The two examples she provided were of Donald Trump Jr and Ivanka Trump's husband, Jared Kushner.

NEW YORK, NY - MAY 02: Jared Kushner and wife  Ivanka Trump attend the
Jared Kushner, husband of Ivanka Trump, reportedly became a NYT best-selling author through the bulk purchase of his 2022 memoir (Getty Images)

Schmidt cited an October 2022 report by Forbes claiming that the Trump family members' books were purchased in bulk by a political action committee linked to the real estate mogul.

According to the report, the Save America Joint Fundraising Committee paid $158,000 to buy Kushner's book 'Breaking History: A White House Memoir', published on August 23, 2022. The memoir rose to number one position in the hardcover non-fiction best-seller list of the New York Times.

A 2019 report by The New York Times made similar accusations against Trump Jr's book 'Triggered' published in November of that year. It claimed the RNC made a massive purchase of copies worth $100,000, making it hit the number one spot in the New York Times best-seller list.


MILWAUKEE, WISCONSIN - JULY 17: Donald Trump Jr., son of former U.S. President Donald Trump speaks on stage on the third day of the Republican National Convention at the Fiserv Forum on July 17, 2024 in Milwaukee, Wisconsin. Delegates, politicians, and the Republican faithful are in Milwaukee for the annual convention, concluding with former President Donald Trump accepting his party's presidential nomination. The RNC takes place from July 15-18. (Photo by Chip Somodevilla/Getty Images)
Donald Trump Jr's 2019 book 'Triggered' had a massive order worth $100,000 by RNC (Chip Somodevilla/Getty Images)

However, an RNC spokesperson at the time denied the bulk purchases of the former first son's book, saying, "We haven’t made a large bulk purchase, but are ordering copies to keep up with demand. Each book is sold to an individual who supports the Republican Party."

Melania Trump's memoir sheds light on her childhood and life with Donald Trump

Melania Trump, who rarely appeared alongside Donald Trump on the campaign trail, was active on social media to promote her upcoming book.

MILWAUKEE, WISCONSIN - JULY 18: Former first lady Melania Trump joins Republican presidential nominee, former U.S. President Donald Trump on stage after he officially accepted the Republican presidential nomination on the fourth day of the Republican National Convention at the Fiserv Forum on July 18, 2024 in Milwaukee, Wisconsin. Delegates, politicians, and the Republican faithful are in Milwaukee for the annual convention, concluding with former President Donald Trump accepting his party's presidential nomination. The RNC takes place from July 15-18. (Photo by Chip Somodevilla/Getty Images)
Melania Trump has shed light on her courtship with Donald Trump in her forthcoming memoir (Chip Somodevilla/Getty Images)

She touched on controversial subjects like her husband's 2020 election, defeating the first assassination attempt against him, and shared her experience of motherhood in videos touting the book. In one of the promotion clips, she defended her nude photoshoots before marrying the real estate mogul.

A month ago, her memoir occupied the number one spot in Amazon's other categories, including 'Memoirs', 'US Presidents', and 'Political Leader Biographies'.

According to the memoir's sales page, the former first lady "reflects on her Slovenian childhood, the pivotal moments that led her to the world of high fashion in Europe and New York, and the serendipitous meeting with Donald Trump, a chance encounter that forever changed the course of her life," in the 256-page long book published by Skyhorse Books.

The 54-year-old has also delved into her dating period with Trump, behind-the-scenes stories from her White House life, and everything close to her heart.


 
 
 
 
 
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A post shared by Melania Trump (@melaniatrump)


 

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