'Obsessed with media attention': Kanye West uses wife Bianca Censori as prop to promote his brand, says expert

LOS ANGELES, CALIFORNIA: An expert who has studied Kanye West's activities for years claimed that the rapper has no shame in using his wife Bianca Censori as a "prop" to maintain the "mystique" surrounding his brand.

According to Jeannie Assimos, the former Managing Editor of Entertainment Tonight, Kanye's frequent outings with Bianca, where she typically dons skimpy outfits, are very much planned and the 'Praise God' rapper wants to be noticed.

Experts claim 'Bianca and Ye's outings are to continue mystique in his brand'

The former Managing Editor of Entertainment Tonight, Jeannie Assimos—who was a journalist in West Hollywood in the 1990s and early 2000s—has been following Kanye's shenanigans for years.

Jeannie revealed to The Mirror that she believes that Kanye's current actions are a desperate attempt to regain popularity after witnessing the contentious Carnival hitmaker's meteoric ascent to fame and his catastrophic PR collapse in recent months.

Kanye released his first number-one album Late Registration in 2005 after Slow Jamz became successful.

Speaking about Kanye's recent marriage with Bianca—who he married in December 2022 after his well-publicized split with Kim Kardashian—Jeannie claimed that the couple's public appearances are "100 per cent orchestrated."

Bianca has been seen going out in nearly bare outfits and wearing almost nothing. "I believe Bianca and Ye's outings are to continue the mystique and create continued interest in his brand," Jeannie stated to the Mirror.

"I think he is obsessed with the media attention, and she is a so-called prop that he has no shame in using," the former Managing Editor continued.

"I think Ye and Bianca are absolutely upping their game with the press, a perfect example is the media dubbed "condom dress" she was just photographed wearing," continued the entertainment editor-turned-head of content at Way.com.

"Celebrities know where to go to get photographed. They also know where they can go and be private."

Kanye West and Bianca Censori's outings are 'fully orchestrated'

Jeannie Assimos further added that Kanye and Bianca's outrageous appearances are "fully orchestrated."

"Ye seems to be building a very bizarre brand, and at this point, it's almost like a trainwreck that the public can't stop watching. But would they buy anything from him at this point?" wondered Jeannie.

"Big brands he had former associations with don't think so. TV host Bill Maher even recently refused to air a podcast interview with Ye because he didn't want to perpetuate anti-semitic comments from the rapper," she added.

In assessing Kanye's prospects, Jeannie came to the conclusion that "Ye may be a pull for photographers and media, but he has severely damaged his brand."

It follows after an expert suggested that Bianca might have staged an intervention to deal with her "unhealthy behavior" and that her marriage to Kanye had worried her family.

Relationship expert Louella Alderson told the Mirror that Bianca's family would likely be involved in the intervention.

"An intervention for Bianca Censori would likely involve both her parents and friends, all of whom have previously expressed concern about her behavior and the dynamics of her relationship with Kanye," Louella said.