Republican candidates spend over $100M on TV ads in Iowa with 13 days until caucuses

DES MOINES, IOWA: The Republican party has heavily invested in advertisements on radio and television in Iowa, which is considered a crucial state in the race for the party's nomination for the 2024 presidential election.

The total amount spent on these adverts in 2023 is estimated to be $105 million, per a report by DailyMail.

With the caucuses in Iowa scheduled for January 15, 2024, the expenditure on these adverts is expected to rise by an additional $2.5 million.

Furthermore, the largest spending group supporting the campaign of Nikki Haley, the former United Nations Ambassador, has released a new advertisement criticizing Florida Governor Ron DeSantis by calling him a "phony" and disparaging his record on China.

These caucuses will be the first concrete indicator of the election results, following several months of intense campaigning.

Final phase of campaigning before the January 15 caucus in Iowa

With the 2024 US Presidential election fast approaching, Republican candidates are taking no chances in their efforts to gain momentum at the start of the primary contests, particularly in Iowa, where significant sums of money have been invested by the candidates and outside groups supporting them.

According to AdImpact, a Super PAC supporting former South Carolina Governor, Nikki Haley, has emerged as the top advertiser in Iowa, having spent $25 million last year.

 

SFA Fund Inc. has reserved $3.3 million in television and radio ads from January 1 through January 15, 2024, with her campaign set to spend an additional $1.3 million on top of that.

In contrast, DeSantis and the groups backing his candidacy have outspent the rest of the field in Iowa, putting most of his efforts in the Hawkeye state to gain momentum at the start of the GOP primary contests.

 

Haley is, however, expected to overtake DeSantis in terms of ad spending in the run-up to the caucus.

Meanwhile, former President Donald Trump's campaign is spending just under $1 million on ads in Iowa in the next two weeks, and DeSantis' campaign and the PACs supporting him allocated a combined $1.7 million.

Although Haley consistently places third in Iowa behind DeSantis and Trump, she hopes to gain some last-minute momentum after skyrocketing to second place in New Hampshire polls last month.

Vivek Ramaswamy's campaign decided to stop television advertisement spending in Iowa last month, claiming that there are better ways to reach the biotech entrepreneur’s younger supporters.

 

However, the 38-year-old’s campaign has reserved $29,100 for advertisements running from Wednesday, January 3, to the Iowa caucus on January 15, marking the first time since December 17 that the millennial GOP presidential campaigner has had active ads on the mainstream media.

The campaign is now "hyper-focusing" on other avenues like text, calls, and door-to-door canvassing, according to Tricia McLaughlin, Ramaswamy's senior advisor, and communications director, who stated to the outlet, "Our spending levels haven't changed—we're just following the data."

Internet trolls Haley for going big on Iowa despite dismal polling

People on social media ridiculed the former United Nations ambassador for her uninhibited spending ahead of the Iowa caucus.

 

 

One X user wrote: "I think there should be $10M ceiling! And nobody that is not a US citizen should not vote or give donations!"

 

Another user remarked: "Huh? She welcomed and allowed China to purchase land in South Carolina when she was governor- DeSantis banned it in Florida. She's a wacko."

 

Another user said: "Iowa caucuses support Iowa media, otherwise there is no meaning to the Iowa primary. It predicts nothing. It’s the top of the first inning."

 

One user wrote: "Political campaigns often escalate in the final stretch as candidates aim to reach and sway as many voters as possible."

 

Another X user stated: "Political ad spending boosts local economies, and by law they have to pay top of the rate card, no discounts"

 

Finally, this user tweeted: "The ole battle between 1st & 2nd loser is getting tight! Don’t pay for your families groceries, send them that grocery $$ so their losses look a tad less embarrassing!"

 

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.