'She's outdated': Taylor Swift trolled after data reveals female viewership of Super Bowl 2024 soared thanks to her presence
LAS VEGAS, NEVADA: Super Bowl LVIII witnessed an unprecedented surge in female attendees, setting a new record fueled seemingly by the presence of pop sensation Taylor Swift. Swift graced the event to support her partner, Kansas City Chiefs tight end Travis Kelce.
Kelce, recently in a podcast discussion, talked about Swift's viral beer chugging moment captured during the game, further solidifying her status as a pro in the eyes of fans. Cameras captured Swift and her companion, Avignone, effortlessly downing their mugs of beer amid roaring cheers from the crowd during the Super Bowl.
As the Super Bowl extravaganza unfolded, excitement among Swift's devoted fan base, fondly known as Swifties, reached fever pitch. Speculation ran wild about wedding bells ringing as soon as Kelce and Swift were spotted at the post-game celebration, joyously dancing to Swift's chart-topping anthem 'Love Story' in a heartwarming display of affection.
Taylor Swift might be reason of surge in female viewership of Super Bowl
According to the Daily Mail, recent Nielsen data reveals a significant increase in female viewership for Super Bowl LVIII. Women tuning in to the championship game on CBS and Univision saw a remarkable 24 percent surge compared to last year, while girls aged 12-17 showed an 11 percent increase.
The Daily Mail reports that overall, female viewership saw a notable rise, reaching 58.8 million with a nine percent increase. Nielsen suggests that part of this surge can be attributed to the presence of the singer 'Lover', who attended the game after flying in from Japan to support her boyfriend Kelce, who was playing for the Kansas City Chiefs in the Super Bowl.
According to the Daily Mail, the most recent figures from Nielsen reveal that the average viewership for the Super Bowl matchup between the Chiefs and the San Francisco 49ers surpassed initial estimates, peaking at an average of 123.7 million viewers.
In the Super Bowl 2024, the Chiefs emerged victorious over the San Francisco 49ers in overtime, according to the Daily Mail. Swift and Kelce, who have been publicly dating since September, were present at 13 of Kansas City's games this season, including all four playoff victories in four different cities.
Nielsen CEO Karthik Rao expressed excitement about collaborating with the NFL, CBS, Paramount+, Nickelodeon and Univision to capture the full breadth of audience engagement for this record breaking Super Bowl.
He further stated, "No matter how or where viewers watch the game–at home with family and friends, at a bar, or streaming–Nielsen has the advanced measurement capabilities to capture the audience for the biggest TV event of the year."
Trolls call Taylor Swift 'outdated'
Numerous trolls went on to call out Swift, with one writing, "I didn't watch because of swiftless"
Another user wrote, "And not one of them watched for the game, they just wanted to see the endless shots of Swift. Pathetic, really..."
A user referred to Swift and commented, "She's outdated."
Another user commented, "I knew there was a reason why she kept popping up on our screens... just to keep all the Swift fans happy when they didnt have a clue what was going on with the game!"
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