Internet divided as JoJo Siwa teases 'bad girl' persona shift with sneak peek of new track 'Karma'
LOS ANGELES, CALIFORNIA: Teen sensation, JoJo Siwa has been promoting her next project with "sexual themes" which she says might be "disturbing" for younger viewers.
The 20-year-old dancer is undergoing a rebranding process and has posted several warnings on her various social media channels.
On March 18, the Instagram influencer, boasting over 18 million followers, shared a preview of her newest song titled 'Karma,' where she portrays herself as a "bad girl."
JoJo Siwa rebrands herself amid release of new album 'Karma'
In the opening verse of her latest song, the singer declares, "I was a bad girl, I did some bad things/ I swear I did it off of fun and it meant nothing."
She added, "Another late night, another crazy mood/And I didn't think twice what it would do to you."
JoJo proceeds to sing that she's always been a "wild child" and it was only a "matter of time before" she "blew it."
The former Nickelodeon star, known for her appeal to young adults through tracks like 'Boomerang,' took a bold step by including her first profanity in a song.
"Karma is a b**ch, I should've known better/ If I had a wish I would've never f**ked around," she declared in the chorus. "Karma is a b**ch/ And she's with you right now."
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To the astonishment of many of her fans, Siwa also posted an up-close photo of her rear and other provocative images, such as one where she turns off the camera and grabs another woman's waist.
Furthermore, numerous social media users drew comparisons between her departure from her child-friendly image and the transformation of pop sensation Miley Cyrus, who similarly shed her squeaky-clean "good girl" persona in a dramatic manner.
Contrary to the criticism, amidst the backlash, numerous social media users defended Siwa, expressing admiration for her transformation and "glow up."
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When recently asked if she was currently dating anyone, the reality star said, "Actually, I'm sure you wouldn't like to know, but I'm sure you would like to know." She added, "I got a good word for it messy, I’m messy."
Internet divided as JoJo Siwa rebrands herself
Numerous users engaged in trolling Siwa for her efforts in rebranding her image.
An Instagram user wrote, "Volume down." Another user wrote, "So cringe."
The next user wrote, "Lady Gaga and Miley Cyrus and Jojo swia combined." [sic]
A user wrote, "Since when did boomerang switch to this.."
Another user wrote, "Sold her soul to the Illuminati."
While a user even went on saying, "Seems like a psychotic episode."
Meanwhile, there were netizens who applauded Siwa for her actions.
A Facebook user said, "She looks really good there." A user wrote, "The glow-up is real."
The next user said, "Damn!! the costumes are amazing!! Go Go JoJo." While the next user wrote, "OMG!!! Can't wait."
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