Social media buzz surfaces as Travis Kelce's management considers cutting his TV exposure

'Swifty curse': Social media buzz surfaces as Travis Kelce's management considers cutting TV exposure due to rising fame worries
Travis Kelce's managers have decided to cut down on his television appears in 2024 (Getty Images)

KANSAS CITY, MISSOURI: Travis Kelce's management team is reportedly considering strategies to limit his television appearances due to concerns about his increasing level of fame since he became known as the romantic partner of Taylor Swift.

On platform X, a multitude of social media users shared their sentiments regarding this managerial decision.

The tight end for the Kansas City Chiefs gained significant attention on social media recently when he and Swift shared a heartwarming kiss and danced together as they welcomed the year 2024.

In the aftermath of the New Year's Eve celebration, Swifties humorously pointed fingers at Kelce for Swift's missing red lipstick in photos from the party.

Recently, Swift chose to spend her New Year's Eve at the Chiefs' last game, passionately cheering for her boyfriend.

MIAMI, FLORIDA - FEBRUARY 02: Travis Kelce #87 of the Kansas City Chiefs warms up in Super Bowl LIV
Travis Kelce's managers are worried about his public image (Getty Images)

Travis Kelce's managers plan to redesign his image

Kelce's managers are expressing concerns about potential fan fatigue as the media continues to feature the Chiefs star prominently, per The New York Times.

Kelce's celebrity status soared in 2023, particularly due to his relationship with Swift, with the high-profile couple dating since the summer. While his romance with Swift played a significant role in elevating his fame, Kelce already had an established level of recognition both on and off the football field.

His managers, Andre and Aaron Eanes of A&A Management have meticulously curated his public image. The Eanes brothers signed Kelce as the second client for their management company.

However, now the two have conveyed their concerns to the New York Times, emphasizing a need for a revised strategy in 2024. Aaron explained that the focus will shift to carefully curating Kelce's brand, with an emphasis on "quality over quantity" and prioritizing "authenticity first."

Photo by MEGA/GC Images
Travis Kelce's managers believe his relationship with Taylor Swift has caused his fame to skyrocket (MEGA/GC Images)

Aaron stated that the upcoming year will see "fewer deals," with a deliberate focus on building a brand that stands out.

Despite Kelce's successful ventures in 2023, including advertising deals with Pfizer and Experian, as well as hosting Saturday Night Live, the management team is aiming for a more strategic approach.

The Daily Mail also reported on Kelce's trademark filings, which include phrases such as his own name, his Instagram handle Killlatrav, his signature catchphrase "Alright Nah," a nod to his jersey number Flight 87, and 'Kelce's Krunch.'

These trademarks, according to filings, will cover a range of products, including pins, posters, bobbleheads, clothing, and even a cereal brand.



 

Internet users assert Travis Kelce is going through the Taylor Swift curse

As news of Travis Kelce's managers' decision surfaced online, people were quick to respond. A troll stated, "He's anything but authentic. It seems he'll hawk anything for $$."

A second user went on to put all the blame for Kelce's overgrowing fame on Swift as they wrote, "The Swifty curse..."



 



 

A user agreed with the managers, writing, "He’s def overexposed…," and another added, "He wants the fame for f**k's sake." A critique pointed out, "Everyone is getting worn out the hell out with him in every other commercial and her being shown 20 times during games."



 



 



 

"I actively avoid any product he endorses because I'm just so goddamn sick of those commercials," declared yet another troll.



 

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