Taylor Swift news diary: Pop star's romance with Travis Kelce has sent NFL viewership soaring
Welcome to our daily Taylor Swift News Digest, your go-to source for the latest updates and insights into the world of one of today's most influential and celebrated artists.
Delve into Taylor Swift's dynamic career, public appearances, and the buzz within the entertainment industry as we provide you with a bite-sized overview of the happenings in the life of this multi-talented and ever-evolving artist.
L’Oreal, NYX, other luxury brands to make Super Bowl debut despite $7M price tag because of Taylor Swift
Taylor Swift has become a regular at the NFL fields to cheer for her Kansas City Chiefs tight-end boyfriend Travis Kelce. She has also been responsible for bringing in more female audiences at the NFL than ever.
Anticipating an appearance from the 'Midnights' singer, brands like L’Oreal, NYX and Dove are getting spaces for commercials during Sunday's Super Bowl. Though the ads will cost the brand a hefty sum of $7 million, the brands are hoping they will get their money's worth back.
Also Read: Taylor Swift's BF Travis Kelce teases plan for having babies on 'Are You Smarter Than a Celebrity?'
Taylor Swift and Travis Kelce's romance gave a boost to NFL's rating
Also Read: Jelly Rolls recalls he was 'at a loss for words' during his first awkward meeting with Taylor Swift
Travis Kelce and Taylor Swift's romance has given a record boost to the NFL viewership in the 2023-24 season.
As Kelce and Swift's romance started playing out in front of the audience since September, 2023, the 'Lavender Haze' singer's appearance started becoming a constant in the Chiefs' game. In Kansas City, the fans are even planning Taylor Swift-themed Super Bowl parties to celebrate the Super Bowl LVIII.
READ MORE: NFL scores big with bump from Taylor Swift
Flavor Flav reveals the content of his conversation with Taylor Swift at the Grammys
Attending the NFL Honors red carpet, Flavor Flav opened up about his conversation with Taylor Swift during the Grammys last Sunday. The rapper, who has been bestowed the title of 'King Swiftie' by the Swifties, shared with the reporters that he finally “got to get some Taylor time” at the awards show, and added, “The discussion [at the event] was about me congratulating her on all her success. And me being a big fan of hers, a big supporter of hers.”
“Having her acknowledge that her fan base ‘Swifties’ gave me a name, ‘King Swiftie,’” the Public Enemy member added, “I said, ‘You know they call me King Swiftie?’ She said, ‘I know!'” He noted, “Yo, when I heard her say that, that was huge for me.”
READ MORE: Flavor Flav Reveals What He Talked to Taylor Swift About at Grammys and Being Crowned 'King Swiftie'
Taylor Swift revealed her backup plan for 'The Tortured Poets Department' announcement
During her performance in Tokyo on Wednesday, Taylor Swift revealed her backup plan for the announcement of 'The Tortured Poets Department' had she not won the Grammy for her 'Midnights' album. She shared with the crowd “Going to the Grammys, going in, I had this plan,” before adding, “But I really hadn’t told very many other people. I thought, ‘OK, if I’m lucky enough to get up there and win one thing tonight, I’m just gonna do it. I’m just gonna announce my new album.’”
She, however, added later, “And luckily enough, that ended up happening. My backup plan was I was going to do it tonight in Tokyo. But thanks to you and your support, I was lucky enough to win a Grammy and tell you about it on stage at the Grammys. And now we can talk about it afterward, we can do like a debrief tonight.” She continued, “I’ve been working on it for about two years,” and added, “I kept working on it throughout the U.S. tour, and when it was perfect, in my opinion — when it was good enough for you — I finished it. I am so, so excited that soon you’ll get to hear it, soon we’ll get to experience that together.”
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