Taylor Swift performs diss tracks targeting Scooter Braun on his birthday amid retirement announcement
CARDIFF, WALES: Taylor Swift impressed the audience at the Cardiff Eras Tour stop with a mashup of two hit songs. Fans quickly shared clips of the performance on social media after Swift mentioned her longtime rival Scooter Braun on his birthday.
As background, Braun acquired Big Machine Records in 2019, the label that originally signed Swift and released her first six albums, per ABC News.
To his 3.7 million Instagram followers, the 42-year-old billionaire and Swift's former manager recently announced his retirement from music management after 23 years in the industry.
Taylor Swift performs diss track mashup on Scooter Braun's birthday
During her performance at Principality Stadium in Cardiff, Wales, on Tuesday, June 18, the 34-year-old singer surprised fans by combining her two diss tracks, 'I Forgot That You Existed' and 'This Is Why We Can't Have Nice Things.'
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When the singer reached the lyric, "Cause forgiveness is a nice thing to do," Swift threw both hands into her hair and burst into an extended chuckle, prompting applause from the audience.
Swifties reacted fervently to the performance choices, taking to social media to highlight that the concert coincided with Braun's 43rd birthday and occurred just a day after his announcement of retirement from music management.
Surprise songs for #CardiffTSTheErasTour
— Kush |Edinburgh N3|Liverpool N3|Cardiff|London N1 (@kush07_) June 18, 2024
🎸 I forgot that you existed x This is why we can’t have nice things 🩷🖤
🎹 I hate it here x The Lakes 🤍🩶 pic.twitter.com/0Bz2sAGFVP
Fans swiftly shared videos of the incident on social media, noting that it coincided with the 43rd birthday celebration of her longtime rival, Braun, per People.
Taylor Swift and Scooter Braun embroiled in longstanding feuding
Despite never mentioning the businessman by name, the 14-time Grammy winner has spoken out about their ongoing dispute over his purchase of her first six albums in 2019.
In 2019, Braun became entangled in an infamous issue involving Swift, following the music mogul's acquisition of her master recordings from Big Machine Records CEO Scott Borchetta.
Swift publicly attacked both men shortly after it was revealed that Braun had a deal with her former label boss, Scott Borchetta, and she later declared that she would be re-recording her albums.
Swift posted on Tumblr, saying, "All I could think about was the incessant, manipulative bullying I've received at his hands for years."
Swift stated at the time that the purchase was a betrayal by her former label, and she expressed disbelief, saying she had never imagined in her "worst nightmares" that Braun would be the buyer.
Later, Braun sold the master tapes to private equity firm Shamrock Holdings for over $300 million, approximately a year and a half later, per Daily Mail.
Fans quickly connected the dots with Taylor Swift's diss track mashups
Social media immediately connected the reference with Swift's diss track mashups as one X (formerly Twitter) said, "I FORGOT THAT YOU EXISTED X THIS IS WHY WE CANT HAVE NICE THINGS RIGHT AFTER SCOOTER BRAUN ANNOUNCED HIS RETIREMENT, TAYLOR SWIFT WILL NEVER NOT BE FUNNY" [sic]
A user wrote, "I forgot that you existed x this is why we can't have nice things on scooter braun's birthday? #CardiffTSTheErasTour"
"I forgot that you existed? as in the first song taylor swift ever owned? right after the news that is retiring broke? oh taylor swift the woman that you are," remarked another one.
Another wrote, "I forgot that you existed x this is why we can’t have nice things on scooter’s birthday and first show post his “retirement” is HYSTERICAL"
"'I forgot that you existed' x 'this is why we can’t have nice things' mashup the first show after scooter braun announces he’s retiring and joe alwyn breaks his silence on their relationship… iconic," exclaimed one. [sic]
I FORGOT THAT YOU EXISTED X THIS IS WHY WE CANT HAVE NICE THINGS RIGHT AFTER SCOOTER BRAUN ANNOUNCED HIS RETIREMENT, TAYLOR SWIFT WILL NEVER NOT BE FUNNY
— ☼ kay ☾ (@flame4goinghome) June 18, 2024
i forgot that you existed x this is why we can't have nice things on scooter braun's birthday? #CardiffTSTheErasTour pic.twitter.com/Nc39vaqZhZ
— wil (@pieceofurheart) June 18, 2024
i forgot that you existed? as in the first song taylor swift ever owned? right after the news that 🛴 is retiring broke? oh taylor swift the woman that you are
— ash⸆⸉ TAYCOUVER N2 ⋆。°✩ (@swiftie1ncanada) June 18, 2024
I forgot that you existed x this is why we can’t have nice things on scooter’s birthday and first show post his “retirement” is HYSTERICAL 🏴 #erastourcardiff #erastour pic.twitter.com/RdObaqdtRM
— Kate 🇺🇦🇵🇸 (@_thenarrative) June 18, 2024
“i forgot that you existed” x “this is why we can’t have nice things” mashup the first show after scooter braun announces he’s retiring and joe alwyn breaks his silence on their relationship… iconic
— Cornelia Street Shirts (@corneliastnyc) June 18, 2024
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