'Taylor Swift: The Eras Tour' movie to release in China on December 31, two weeks after worldwide release
LOS ANGELES, CALIFORNIA: ‘Taylor Swift: The Eras Tour’ movie has made it to China after clearing multiple layers of approvals.
The movie will be released in the Chinese mainland on December 31 almost two weeks after being released in several international territories. The date announced for the much-awaited Taylor Swift's movie is China’s most popular season during Christmas and New Year.
'Taylor Swift: The Eras Tour' will be screened at major theatres across China
With the dynamic pricing practices, it is likely to make an impact on its several premium large format venues. Even Imax is likely to screen the movie at most of its screens which is 783 in total.
“’Taylor Swift: The Eras Tour' will be featured across the entirety of the Imax China network. ‘Taylor Swift: The Eras Tour’ marks the first time a concert film will be featured in Imax in mainland China,” an Imax company spokesman said.
As per reports, Alibaba Pictures has bought the rights to the concert movie through Trafalgar Releasing. It will be out in partnership with the state-owned distributor China Film Group.
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It is said Alibaba Pictures had acknowledged the messages, but declined to respond, according to Variety. “We do not comment on rumors or speculation,” said AMC Theaters via email.
China has relaxed its otherwise stringent clearance rules which allow exhibitors and distributors to act as the importer and be credited as the designated distributor. It was first applied on the last December re-release of ‘La La Land.’
Taylor Swift's fans from China call her 'Meimei'
Another source who closely observed the deal said previously, “The approvals process is ongoing and not yet completed. The Film Bureau’s concern is not so much about content censorship but whether this film could be the first major title to be released under its ‘branch distribution’ policy.”
Chinese love to give their own names to stars of a foreign land and they have called Swift, 'Meimei.' And no wonder instead of calling themselves 'Swifties,' they prefer 'Meimeis.'
'Mei' is referred to as unlucky in China, and is usually referred to as a way to express sympathy and disappointment. Interestingly, the 'unlucky' mei symbol is also a homonym of the Chinese character for 'beautiful.'
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