'This is the most Ye thing': Internet abuzz as Kanye West promotes Yeezy fashion line in bizarre Super Bowl commercial

NEW YORK CITY, NEW YORK: Kanye West, known for his unconventional methods, has once again made headlines.

This time, it's for his unique approach to promoting his Yeezy fashion line during the Super Bowl 2024.

While other brands like Verizon reportedly shelled out a staggering $30 million for superstar Beyonce to grace their ad, West took a different, and arguably more personal route - filming from the backseat of a car.

Kanye West promotes Yeezy fashion line in bizarre Super Bowl commercial

The 49-year-old rapper seems to have recorded the commercial for Yeezy.com using his cell phone camera, all from the backseat of a car.

"Hey y'all, this is Ye, and this is my commercial," he stated. "And since we spent all the money on the commercial spot, we actually – we didn't spend any money on the actual commercial. But the idea is I want you to go to Yeezy.com."

Ye articulated the website's name for the viewers before proceeding to add more information, "I'm gonna write it at the bottom of the screen and I got some shoes and mmmm that's it."

As per The Hollywood Reporter, the 30-second advertisement was broadcast only in specific markets.

Given that the cost for a nationwide commercial slot is around $7 million, it's probable that West didn't bear the full cost since the ad was regionally aired.

The Super Bowl was televised on CBS and could also be streamed on Paramount+.

Despite the fact that only a subset of Super Bowl viewers had the chance to watch the Yeezy ad on Sunday night, snippets of West’s commercial became a viral sensation the next day, per Independent. 

The contentious artist was alluding to his sock-like, collapsible Yeezy Pods shoes, priced at a mere $20.

Remarkably, everything on his website is now available at this bargain price, per Page Six.

This includes the 'Wet' tank top, priced at $20, which his wife, Bianca Censori, was seen wearing in recent paparazzi photos, as well as shirts promoting his latest album, 'Vultures.'

Internet calls the bizarre ad 'Ye thing'

The internet is abuzz as Kanye West promotes his Yeezy fashion line through a bizarre Super Bowl commercial.

A user joked on X, formally known as Twitter, "This is the most Ye thing ever."

"Tbh when I seen [sic] this shit it really didn't cross my mind that it was actual commercial," quipped another. 

One person noted, “'I got shoes annnnnnnd mmmmm that’s it' has everyone talking about him though."

A user shared a gif and said, "Spent $7 mil for a shitty ad."

"Wait…so he really spent $7 million on this? I swear I love this man. Hmjust [sic] filmed it in his phone and turned it in," opined another.

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.