Trump family and UFC selling $12,000 'Freedom 250'-themed gold coins ahead of the WH fight
WASHINTON, DC: Before punches start flying at Donald Trump's planned White House UFC event, the president's family is promoting the occasion with premium $12,000 gold coins tied to the fight card.
The Trump Organization, run by the president's sons, Eric and Donald Jr., has collaborated with UFC to roll out a set of commemorative coins to mark UFC Freedom 250 on June 14.
The event is being celebrated at the White House as a part of America's 250th-anniversary celebrations and President Trump's 80th birthday festivities.
'Freedom 250'-themed gold coins feature Trump's face
The collection, introduced in collaboration between the Trump family and UFC, includes two silver and two gold "Freedom 250"-themed coins.
The coins, which are set to drop on Tuesday, are branded with the president's face and in a case that features a label with his signature on it.
The price range is considerable, starting at $249.99 and climbing to $11,999.99 for the top-tier option — the 1 OZ PF70 Trump Coins X UFC Gold Medallion.
“Celebrate the road to America’s 250th with an exclusive Trump Coins x UFC Freedom 250 collaboration,” reads the Trump Coins website.
“This limited collection brings together patriotism, combat sports history, and premium collectible craftsmanship in one landmark release,” it continued.
The multibillion-dollar mixed martial arts company is already spending more than $60 million on the project.
UFC CEO Dana White said the promotion would cover the entire cost of the event, telling Sports Business Journal in January, 'We’re eating the whole thing,' while noting that the massive lighting setup was among the biggest expenses.
Federal lawsuit seeks to block UFC Freedom 250
The release of the gold coins came as a federal lawsuit was filed against the National Park Service and the Department of the Interior by two Virginia residents, seeking an emergency injunction to stop the UFC event scheduled for the White House South Lawn.
The lawsuit alleges organizers bypassed federal permitting requirements, skipped environmental reviews, and raised conflict-of-interest concerns—because apparently even a UFC cage on the White House lawn can't escape government red tape.
The plaintiffs argue the White House South Lawn and nearby federal property are subject to strict rules that generally prohibit commercial structures and private sporting events without environmental review and congressional approval.
The lawsuit contends that UFC Freedom 250 is less a government-sponsored celebration and more a lucrative commercial venture involving the UFC, broadcasters, sponsors, and advertisers.
The complaint alleges the event could financially benefit President Trump and several of his associates, including UFC CEO Dana White and Paramount-Skydance CEO David Ellison.
The White House has already pushed back on the lawsuit, calling it an attempt to derail a properly permitted celebration.
