Trump’s voice is AI-generated in new Fannie Mae advertisement

NEW YORK CITY, NEW YORK: A new advertisement promoting Fannie Mae featured the voice of President Donald Trump, but it was not recorded by him directly.

The commercial, shared online over the weekend, included a disclaimer stating that Trump's voice in the clip was generated using artificial intelligence and used with permission. The ad described Fannie Mae as a key institution in protecting homeownership and affordability in the United States.

According to the disclaimer shown in the video, “The audio of President Trump is AI generated and used with permission.” The advertisement circulated widely on social media after being posted on Sunday, January 18.

Trump’s AI-generated voice promotes Fannie Mae

The video opened with a digitized voice stating the Trump “has built a strong economy” and would “go down as the greatest housing president in history.” It then referred to Fannie Mae as the “all-new Fannie Mae” and called it the “protector of the American Dream.”

The AI-generated narration also emphasized the role of homeownership in American society, saying that for generations it represented “security, independence, and stability.” The voice added that the dream of owning a home now felt increasingly unattainable for many Americans, not because of a lack of effort, but because “the system stopped working for them.”

The narration concluded by asserting that protecting housing affordability mattered and that institutions such as Fannie Mae played a critical role in that effort.

Ad appeared amid housing affordability focus

The release of the advertisement came as the Trump administration has been highlighting affordability concerns, particularly in the housing market. Trump has repeatedly argued that housing costs surged under the previous administration and has framed his policies as corrective measures.

In recent statements, Trump accused former President Joe Biden and his administration of creating economic challenges that affected homeownership. During a prime-time address last month, he said he had inherited an economic mess and claimed his administration was steering the country toward an economic boom.

Trump blamed Biden administration for housing issues

Trump has also used social media to criticize Biden’s handling of the housing market, alleging it was neglected in favor of other priorities. In multiple posts, he claimed housing affordability worsened due to inflation and broader economic instability.

Earlier this month, Trump announced plans to authorize large-scale purchases of mortgage bonds through Fannie Mae and Freddie Mac, arguing the move would help reduce mortgage rates and monthly payments. He has cited falling mortgage rates as evidence that his housing strategy was working.

During recent public appearances, including an event at the World Economic Forum in Davos, Switzerland, Trump was also reported to have discussed housing affordability and economic policy.