Barron Trump gears up to launch SOLLOS Yerba Mate beverage company in May
WASHINGTON, DC: Barron Trump is moving into the beverage space, with his company previewing its first set of flavors ahead of a planned launch in May. The youngest son of Donald Trump is among the directors of a herbal tea startup aiming to tap into the expanding energy drink market.
The venture, SOLLOS Yerba Mate Inc, is expected to debut with pineapple and coconut flavors, positioning itself as a caffeinated alternative to traditional coffee-based beverages.
Barron Trump enters herbal energy drink market
Barron Trump, 20, is listed as one of five directors of SOLLOS Yerba Mate Inc, which was incorporated in Florida in December, according to state corporation filings. The company is also registered in Delaware, a state known for its business-friendly regulations.
The brand focuses on yerba mate, a traditional herbal tea from South America that is widely consumed for its natural caffeine content and perceived health benefits.
The product is being marketed as an energy-boosting drink, aligning with a growing consumer shift toward alternatives to coffee and sugary energy drinks.
Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein serve alongside Trump as directors.
Bernstein also holds the role of chairman, while Hall serves as vice president. Hall and Bernstein are reported to be former classmates of Trump from Oxbridge Academy in West Palm Beach, Florida.
SOLLOS raises $1M from investors
The company has raised $1M from private investors, according to a filing with the US Securities and Exchange Commission, signaling early financial backing for the venture.
On its LinkedIn page, the company described its offering as “the perfect summer drink,” indicating a branding strategy focused on lifestyle appeal and seasonal consumption.
Barron Trump focuses on business over politics
Barron Trump is currently in his second year at New York University’s Stern School of Business, and his involvement in the startup suggests a growing interest in entrepreneurship rather than a direct move into politics.
In addition to the beverage business, he has also ventured into the cryptocurrency space, co-founding World Liberty Financial alongside his father and older brothers, Donald Trump Jr and Eric Trump.
His personal holdings are reportedly valued at around $150M, reflecting early financial success tied to family-backed ventures.
The global energy drink market, valued at approximately $85B to $90B in 2025, is projected to exceed $125B to $157B by the early 2030s. The rapid growth highlights increasing demand for functional beverages, including those positioned as healthier or plant-based alternatives.
With SOLLOS Yerba Mate preparing for its debut, the company enters a competitive but lucrative market, where branding, flavor innovation, and consumer trends are expected to play a key role in determining its success.
