Bill Belichick sidelines Jordon Hudson as PR disaster continues after CBS interview interruption: Report

Bill Belichick sidelines Jordon Hudson as PR disaster continues after CBS interview interruption: Report
Bill Belichick may be professionally distancing himself from his girlfriend Jordon Hudson as he tries to salvage his image (Getty Images)

LOS ANGELES, CALIFORNIA: Bill Belichick, under increasing scrutiny from fans and insiders over girlfriend Jordon Hudson’s growing influence on his personal and professional life, is now reportedly taking steps to salvage his public image.

Following a widely criticized CBS interview interruption by Hudson, new reports reveal that Belichick may be distancing himself from her professionally, eyeing former Bears executive Brandon Faber to take over communications and help manage the fallout.

During his 'CBS Sunday Morning' interview, which aired on April 27, journalist Tony Dokoupil asked the 73-year-old football coach how he first met his  24-year-old girlfriend. Jordon, who wasn't a part of the interview, quickly cut in, saying, "We’re not talking about this."



 

The tense moment went viral, with many criticizing her apparent control over the conversation and questioning her professional influence on Belichick.

Bill Belichick scrambling to repair image after Jordon Hudson's CBS interview interruption

Bill Belichick is reportedly scrambling to rehabilitate his public image in hopes of salvaging his book tour, following mounting controversy surrounding his relationship with girlfriend Jordon Hudson, according to the Daily Mail.

The former New England Patriots coach is said to be in talks with Faber, the former Vice President of Communications for the Chicago Bears, about stepping in to manage his media strategy, according to Pro Football Talk. 

The potential hire could mark a significant professional shift and may stir tension with Hudson, who has reportedly acted as Belichick’s unofficial agent in recent months.

(L-R) Bill Belichick and Jordan Hudson attend Michael Rubin's 2025 Fanatics Super Bowl Party at The Sugar Mill on February 08, 2025 in New Orleans, Louisiana. (Photo by Mike Coppola/Getty Images for Fanatics)
Bill Belichick and Jordon Hudson attend Michael Rubin's 2025 Fanatics Super Bowl Party at The Sugar Mill on February 8, 2025, in New Orleans, Louisiana (Mike Coppola/Getty Images for Fanatics)

Belichick is believed to be considering Faber for a role that includes managing communications for his work with the University of North Carolina, as well as overseeing publicity for his book.

Discussions have been ongoing for several months, though no formal agreement has been reached yet. The move is seen by insiders as a sign Belichick may be pulling back from Hudson’s growing role in his professional affairs — a change fueled by public concern over her level of involvement.

Hudson, who now heads "Bill Belichick Productions," reportedly assumed the role of Belichick’s de facto publicist after he parted ways with longtime advisor Berj Najarian, who served as his trusted right-hand man during his tenure with the Patriots.

Najarian handled all media and communications, earning nicknames like "consigliere" and "gatekeeper" within Belichick's inner circle.

Journalist claims Jordon Hudson used influence as Bill Belichick's 'de facto agent' to insert herself into Dunkin’ Donuts ad

Bill Belichick and Jordon Hudson attend the 14th Annual NFL Honors at Saenger Theatre on February 06, 2025 in New Orleans, Louisiana. (Photo by Michael Loccisano/Getty Images)
Bill Belichick and Jordon Hudson attend the 14th Annual NFL Honors at Saenger Theatre on February 6, 2025, in New Orleans, Louisiana (Michael Loccisano/Getty Images)

On his podcast, journalist Pablo Torre claimed Jordon Hudson has taken over many of those responsibilities, stating she’s now the key contact for any of Bill Belichick’s business or media commitments — including high-profile commercials like the one for the Super Bowl.

Torre also alleged that Hudson used her position as the coach's "de facto agent" to insert herself into the Dunkin’ Donuts ad campaign.

Further complicating matters, emails obtained by The Athletic reveald Hudson has played a behind-the-scenes role in Belichick’s work at UNC. The coach reportedly requested that she be included in all correspondence from the school. 

In one instance, communications from February show Hudson urging the university’s PR team to remove negative social media comments about their relationship and the 48-year age gap.

North Carolina Tar Heels football head coach Bill Belichick and his girlfriend Jordon Hudson look on during the first half of the game between the North Carolina Tar Heels and the Duke Blue Devils at Dean E. Smith Center on March 08, 2025 in Chapel Hill, North Carolina. (Photo by Jared C. Tilton/Getty Images)
North Carolina Tar Heels football head coach Bill Belichick and Jordon Hudson look on during the first half of the game between the North Carolina Tar Heels and the Duke Blue Devils at Dean E. Smith Center on March 8, 2025, in Chapel Hill, North Carolina (Jared C Tilton/Getty Images)

Hudson has also been accused of derailing a potential Hard Knocks college football series centered on Belichick's transition to UNC.

According to The Athletic, she allegedly demanded an executive producer credit, requested advanced screenings, and insisted producers treat her with “respect” or lose access to Belichick’s brand — ultimately leading to the project's cancellation.

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