Drew Barrymore faces flak for her 'confusing' new kitchen range: 'Going to pass on this brand'
LOS ANGELES, CALIFORNIA: Drew Barrymore started 2024 by launching the patterned edition of her homeware collection earlier in the year. She branched out into a partnership with Walmart, bringing her designs to a wider audience after the kitchen products developed a cult following.
For example, items in the "Beautiful by Drew" product line include microwaves, crockpots, non-stick pans, toasters, waffle makers, and air fryers. However, certain TikTok users slammed the appliances for being too "confusing" to use.
'Beautiful by Drew' kitchen products by Drew Barrymore
Drew Barrymore's entry into homeware has had tremendous success since its launch. In September 2024, it added a new patterned design to a range of kitchen appliances.
The new design, 'Wildflower', was announced on September 11 and the painterly floral motif offers the perfect cozy touch to a kitchen.
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The "Beautiful by Drew" collection started as a kitchenware collection and quickly moved into furniture. The new products pay homage to the products that helped the brand take off.
Drew said, "Featuring soft florals against a matte black background, our limited-edition floral kitchenware collection is sure to make a statement in your home."
Even though the product has garnered positive reviews from people across the globe, some people have found it 'confusing' and have slammed the new kitchen range with no microwave numbers.
TikTok users slam Drew Barrymore’s kitchen products
Several TikTok users slammed Drew Barrymore's 'confusing' new kitchen range and products, especially microwave for not functioning properly.
A TikTok user @hdees6912 said in a video, "I am so mad right now. I have done one of the stupidest thing. The microwave by Beautiful is one of my newest products. The $150 microwave stopped working three days ago."
She continued, "It would do all the things except it would get hot. We tried every bit to try and get it fixed but nothing really happened. We also emailed to the manufacturer about the issue but they said they would help us only if we had the receipt."
@hdees6912 One of the only TWO negative reviews Ive ever left IN MY LIFE. Apparently no one has ever read “Give them the Pickle” #beautifulbydrewbarrymorecollection #drewbarrymoreappliances #drewberrymore #beautifulmicrowave #fyp #complaints #issues #terribleservice #customerserviceproblems #customerservice @Drew Barrymore @thedrewbarrymoreshow ♬ original sound - hdees6912
A user commented on the video criticizing the brand, "Got my microwave Dec 2023 and its rusting inside and my coffee pot leaks. I will never buy this brand again."
Another person mentioned, "Our crockpot doesn’t work first time using it. Do I have the receipt no. I also have the skillet and a microwave disappointed in the microwave as well. Why can’t we pick increments under 10 seconds?" One commented, "Even if u did have the reciept they would check n see id they still make it that version and if not the will send u a check in the mail!"
Another user commented, "The same problems less than a month ago. It will not show display will not do anything. It is so confusing." One added, "Girl I was about to buy my sister-in-law one for Christmas.. not anymore! @Drew Barrymore might wanna know her customer service is crap."
A person also added, "I was wanting to get @Drew Barrymore beautiful products but LOTS of the same kind of reviews. So think I'm going to pass on this brand!"
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