Kamala Harris' campaign set to invest $370M in TV and digital advertisements after Labour Day

WASHINGTON, DC: Kamala Harris' campaign announced a significant media investment, committing at least $370 million in digital and television advertising to run between Labor Day and Election Day.

This extensive advertising campaign set to run weeks starting on September 3 is part of a broader strategy to target key voters and emphasize Harris' platform and leadership.

Kamala Harris campaign's historic digital advertisement spend

Of the total budget, $200 million will be allocated to digital advertising, a figure the campaign claims is the largest digital expenditure in US political history.

According to a memo from deputy campaign managers Quentin Fulks and Rob Flaherty, the digital ads will focus on Harris's personal story, her efforts to stand up to powerful interests, her focus on the needs of Americans, and the contrast between her agenda and policies by former president Donald Trump.

The team noted that the remaining $170 million will be spent on television ads which are scheduled to run during high-viewership events, including MLB, NFL, NHL, NBA, and WNBA games.

The campaign will also target popular television shows such as the season premieres of 'Grey's Anatomy' and the 'Golden Bachelorette' as well as long-running game shows like 'Wheel of Fortune' and 'Jeopardy.'

Additionally, shows like 'Abbott Elementary' and 'Survivor' are also included in the advertisement placement.

Kamala Harris' campaign aims to reach broader audiences

Kamala Harris' campaign also plans to buy advertisement slots on Fox News to further expand its reach. 

Eight-figure investments will be made in national TV placements to supplement the battleground-focused advertising strategy.

“The Harris-Walz campaign’s advertising strategy is designed to break through a fragmented media environment and reach the voters who will decide this election,” stated Fulks and Flaherty.

This post-Labor Day media push builds on a previous $190 million media blitz that the campaign launched in the final weeks of August, according to The Hill.

Internet criticizes Kamala Harris campaign's $370 million post-Labor Day advertisement blitz

As Kamala Harris' campaign plans to launch $370 million in advertisement to be run between Labor Day and Election Day, netizens rallied to criticize the campaign's huge spending.

One user on X wrote, "How many Veterans could that house & feed today?" Another tweeted, "If you can’t do interviews, you must spend hundreds of millions on pure lies and propaganda."

"For what? That money could be better spent on hungry and missing children. What a sham of an administration," a netizen opined. Someone remarked, "The one thing they are good is wasting other people's money!"

"Perhaps she can use the money to reduce cost of groceries because her crazy economic plan will not do it. What a joke! In this is our VP? And now hope to be the president????!" an individual penned.

"Very smart to wait until Labor Day, that's when the undecided voters will start to pay particular attention," a user tweeted. Someone wrote, "Digital? No pressers, no public engagement with Americans. What are you afraid of? The truth?"

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.